Hero Cosmetics doubles down on TikTok after results dwarf Instagram’s Rob Williams 5 years ago The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories. Read more… Share this: RelatedTikTok viewership rivals YouTube’s among kids, study findsJune 8, 2020In "Social Media"WeQ teams with TikTok to boost influencer campaignsAugust 16, 2019In "Advertising"Chipotle smashes TikTok records with #GuacDance challengeAugust 2, 2019In "Food"