Millions of Americans watch live videos or shop on their smartphones every day, and more frequently over the past year, they’re doing both simultaneously as marketers experiment with shoppable livestreams. Read more…
Category: Retail
Retailers are adopting a variety of technologies to enhance their holiday sales and customer experience strategies as consumers continue to cope with the major disruptions of the COVID-19 pandemic. Read more…
Big Lots this week started offering same-day delivery from its chain of closeout stores in partnership with Instacart. The delivery service is available at nearly 1,400 Big Lots stores in 47 states. Read more…
Toys ‘R’ Us Canada this week became the first company in the country to use the Snapchat Portal Lens in its marketing. Read more…
Goodwill of Central & Southern Indiana is running a social media campaign aimed at Gen Z shoppers that shows affordable yet unique clothes to buy secondhand. Read more…
Amazon is in talks with theater chain Regal Cinemas and airport retailer Cibo Express Gourmet Markets about installing its cashierless systems at their locations, according to a report citing unnamed sources. Read more…
Walmart introduced its first branded hashtag challenge on TikTok, the social video app with more than 500 million users worldwide. Read more…
Kraft Heinz this month introduced mobile-activated packaging for Kraft Singles cheese sold at Walmart. Read more…
Generation Z is more concerned with its mental and physical health than millennials or Generation X, a heightened anxiety that influences the way young adults shop, per a survey by consulting firm A.T. Kearney. Read more…
Hashtag challenges are one way to boost awareness with the app’s younger audience ahead of Black Friday and Cyber Monday. Read more…