Toys ‘R’ Us Canada this week became the first company in the country to use the Snapchat Portal Lens in its marketing. Read more…
Category: Retail
Goodwill of Central & Southern Indiana is running a social media campaign aimed at Gen Z shoppers that shows affordable yet unique clothes to buy secondhand. Read more…
Amazon is in talks with theater chain Regal Cinemas and airport retailer Cibo Express Gourmet Markets about installing its cashierless systems at their locations, according to a report citing unnamed sources. Read more…
Walmart introduced its first branded hashtag challenge on TikTok, the social video app with more than 500 million users worldwide. Read more…
Kraft Heinz this month introduced mobile-activated packaging for Kraft Singles cheese sold at Walmart. Read more…
Generation Z is more concerned with its mental and physical health than millennials or Generation X, a heightened anxiety that influences the way young adults shop, per a survey by consulting firm A.T. Kearney. Read more…
Hashtag challenges are one way to boost awareness with the app’s younger audience ahead of Black Friday and Cyber Monday. Read more…
Sportswear brand Puma opened its first North American flagship store in New York with interactive displays that activate augmented reality (AR) experiences. Read more…
Walmart partnered with BuzzFeed on shoppable recipes that let customers buy ingredients seen in the digital publisher’s Tasty cooking videos. Read more…
Teen retailer Hollister and video game giant Activision Blizzard on June 21 will host in-store events to celebrate the release of “Crash Team Racing Nitro-Fueled,” a game featuring characters from the popular “Crash Bandicoot” series. Read more…