The market size for in-car commerce is $230 billion through mobile smartphone or dashboard internet connections, according to a study from and P97 Networks.

The percentage of commuters who said they connect to the internet while driving rose to 73 percent this year, equaling about 99 million connected commuters, from 66 percent a year earlier. About 151 million U.S. workers commutes to work by car, spending an average of 51 minutes a day driving.