Honda next month will roll out a social media campaign as part of its “Safety for Everyone” campaign to highlight the safety features of its vehicles. Read more…
Category: Automotive
While Ford saw most dealer visits among both Snapchat users and non-users in the Midwest, users of the app visited Honda more often in Western states, Nissan in Southern states and Jeep in the Northeast region. Read more…
BMW is collaborating on a six-episode podcast called, “The Special,” with The New York Times’ branded content studio, T Brand Studio, and restaurant discovery platform, The Infatuation. Read more…
“ILX Total Control” takes drivers on a 360-degree virtual drive that responds to the motions of a smartphone. Read more…
Source: Acura
Acura’s ILX was among its models to show a decline in American sales last year as car buyers continued to show a preference for various SUV models. The ILX’s sales fell 4.1% to 11,273 units in 2018 from the prior year, while the Acura division’s overall sales rose 2.8%. Acura saw the strongest growth from RLX/RL sedans, up 56% to 1,931 units, and its RDX crossover, up 24% to 63,580 units, according to Honda. The U.S. automotive industry saw an 8% gain in truck and SUV sales to 11,786,069 units, while passenger car sales slumped 13% to 5,488,181 units in 2018, according to MarkLines.
The market size for in-car commerce is $230 billion through mobile smartphone or dashboard internet connections, according to a study from Pymts.com and P97 Networks.
The percentage of commuters who said they connect to the internet while driving rose to 73 percent this year, equaling about 99 million connected commuters, from 66 percent a year earlier. About 151 million U.S. workers commutes to work by car, spending an average of 51 minutes a day driving.
Honda started its annual Happy Honda Days sales event with a campaign featuring Dr. Seuss’ The Grinch. Read more…
U.S. drivers are responsible for $212 billion of spending during their commutes, but carmakers have to overcome skepticism from consumers and advertisers about connected cars. Read more…