Publishers that complain about losing advertising revenue to Google can now support those claims with a new academic paper that argues the search giant has abused its power. Read more…
Month: May 2020
Publishers typically receive about half of the money that brands spend on digital advertising after a chain of middlemen collect their fees, a recent study found. While the report may be maddening to cash-strapped publishers struggling with falling ad revenue, it does highlight the importance of direct ad sales in capturing a bigger portion of ad dollars. Read more…
Coronavirus misinformation is likely to become a bigger threat now that more U.S. cities and states are lifting lockdowns, which lets many businesses re-open and gets more people back to work. Read more…
Meredith Corp. is undertaking a companywide effort to contend with the coronavirus pandemic that has profoundly disrupted the operations of every publisher. Amid the dire worries about personal safety and the effects of the health crisis on the economy, the company is developing strategies for everything from advertising sales to the reopening of its offices as lockdowns gradually lift. Read more…