United Airlines attributed more than half (52%) of its YouTube sales conversions to the video-sharing platform’s direct-response (DR) ad format, while home-sharing pioneer Airbnb saw a 14% gain in bookings from its DR ads. Read more…
Category: Travel
PepsiCo and JetBlue are celebrating the airline’s switch from Coca-Cola by making a temporary change to New York City’s skyline. Read more…
The travel industry’s digital media buying will jump next year to overtake what consumer packaged goods (CPG) brands spend amid a consolidation of their ad budgets. Read more…
United Airlines updated its frequent-flyer app to give members more ways to earn miles, including the new United Visa Rewards loyalty program with offers from merchants like Sam’s Club, Wayfair and StubHub. Read more…
United and American Airlines this year increased the annual spending requirement to earn high-level elite status in their loyalty programs by 25% to $15,000 from $12,000 in 2018. Budget travelers may have a harder time qualifying for the top tier, but business travelers that travel frequently likely will enjoy fewer crowds at exclusive airline lounges. Delta Air Lines previously increased the annual spending requirement to $15,000 and 125,000 flown miles for its top-tier membership, Skift reported.
United parent United Continental pushed past Delta to become the No. 2 carrier behind American in terms of passenger traffic last year. United has aimed to gain back market share at its hubs in Chicago, Houston and Denver by boosting flight connections at its busiest airports. United racked up 230.2 billion revenue passenger miles (RPMs), an industry metric, compared with Delta’s 224.2 billion to take the No. 2 spot for the first time since 2015. American likely will keep its title as the world’s biggest carrier when it discloses full-year RPMs, Bloomberg reported.
Google Assistant added flight check-in and hotel booking to its voice-activated services. Read more…
Dutch airline KLM is giving online users a chance to experience faraway places without leaving home by immersing them in computer-generated virtual reality (VR). Read more…
Generation Z, the demographic group after millennials, is highly likely to seek travel ideas from social media, including recommendations from friends and influencers. Read more…
U.S. drivers are responsible for $212 billion of spending during their commutes, but carmakers have to overcome skepticism from consumers and advertisers about connected cars. Read more…
Online travel agency Travelocity added its first augmented reality (AR) experience to its mobile app, letting people take pictures and videos that show a digital overlay of the brand’s Roaming Gnome mascot. Read more….