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News, Research and Random Thoughts

Marketers Say Measuring Consumer Attention Is Significant

March 12, 2022 Rob Williams

The popularity of smartphones has increased the likelihood that people are dividing their attention among different media channels. Read more…

Media MeasurementNo Comments

Retail Media Sales To Hit $50 Billion In 2022, Led By Amazon

November 3, 2021 Rob Williams

As more retailers expand their digital media sales, total advertising revenue among online marketplaces and store chains will reach $50 billion worldwide next year. Read more…

RetailNo Comments

Newspaper Ad Spending Surges, While Magazines Lag

July 20, 2021 Rob Williams

Media spending continues to bounce back as the U.S. economy reopens, though publishers are seeing uneven results, according to Standard Media Index. The data and analytics firm last week said the U.S. advertising market expanded by 39% in June from a year earlier.  Read more…

PublishingNo Comments

Publishers Daily: Union Workers At ‘New Yorker’ Stage Walkout Over Pay Dispute

January 22, 2021January 23, 2021 Rob Williams

The New Yorker saw a work stoppage as more than 100 union employees staged a 24-hour walkout over a pay dispute. The magazine’s union represents fact checkers, web producers and other editorial staffers at the Condé Nast magazine. Read more…

UncategorizedNo Comments

Adthena buys Kantar’s paid search business as marketing consolidation ramps up

January 21, 2021January 23, 2021 Rob Williams

Adthena, the developer of artificial intelligence (AI) technology for internet search advertising, bought the paid search business of market researcher Kantar to expand its services. Read more…

Search AdsNo Comments

Retail marketers invest in livestreams to establish shopping’s ‘next normal’

January 21, 2021January 23, 2021 Rob Williams

Millions of Americans watch live videos or shop on their smartphones every day, and more frequently over the past year, they’re doing both simultaneously as marketers experiment with shoppable livestreams. Read more…

Retail, StreamingNo Comments

P&G expands marketing 7% amid higher demand for household brands

January 21, 2021January 23, 2021 Rob Williams

Procter & Gamble increased its spending on marketing by 7% a year in the most recent quarter as the consumer packaged goods (CPG) giant saw higher demand for brands like Tide, Mr. Clean, Dawn and Cascade. Read more…

UncategorizedNo Comments

Supreme Court Must Repeal Newspaper-Broadcast Ownership Ban

January 20, 2021January 23, 2021 Rob Williams

The lawsuit, Federal Communications Commission v. Prometheus Radio Project, centers on the agency’s move in 2017 to relax rules on broadcaster ownership. Read more…

Media & CommunicationsNo Comments

Publishers Daily: Billionaire Joe Ricketts Plans To Start National News Outlet

January 20, 2021January 23, 2021 Rob Williams

Joe Ricketts, the billionaire philanthropist-businessman who founded TD Ameritrade, plans to start a digital news outlet called Straight Arrow News. Read more…

UncategorizedNo Comments

Tums bids farewell to 2020 with early New Year’s countdown on TikTok

December 4, 2020December 4, 2020 Rob Williams

GSK’s antacid brand will declare the “dumpster fire of a year” over three hours early in a livestream hosted by TikTok star Michael Le. Read more…

Social MediaNo Comments

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Top Posts & Pages

  • Marketers Say Measuring Consumer Attention Is Significant
  • Retail Media Sales To Hit $50 Billion In 2022, Led By Amazon
  • Newspaper Ad Spending Surges, While Magazines Lag
  • Publishers Daily: Union Workers At 'New Yorker' Stage Walkout Over Pay Dispute
  • Adthena buys Kantar's paid search business as marketing consolidation ramps up
  • Retail marketers invest in livestreams to establish shopping's 'next normal'
  • P&G expands marketing 7% amid higher demand for household brands
  • Supreme Court Must Repeal Newspaper-Broadcast Ownership Ban
  • Publishers Daily: Billionaire Joe Ricketts Plans To Start National News Outlet
  • Tums bids farewell to 2020 with early New Year's countdown on TikTok

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  • Analysts: Trump’s Infrastructure Plan Has Plenty of Gifts for Wall Street
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  • David Stockman: Soaring Federal Deficits Will Smother US Economy
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  • Stifel’s Bannister: Bull Market to Push Ahead With 6.5 Percent Gain
  • Stifel’s Bannister: OPEC, Russia Oil Cuts to Boost Prices 40 Percent
  • Strategist David Rosenberg: No, This Isn’t Still a Trump Rally
  • Top-Ranked Economist Stephen Stanley Sees Strong Growth in 2018
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