Investors seeking to outperform the market should focus their stock-picking efforts on volatile names in the consumer discretionary, information technology and communications services industries, strategists at financial-services firm Goldman Sachs said.
The popularity of smartphones has increased the likelihood that people are dividing their attention among different media channels. Read more…
As more retailers expand their digital media sales, total advertising revenue among online marketplaces and store chains will reach $50 billion worldwide next year. Read more…
Media spending continues to bounce back as the U.S. economy reopens, though publishers are seeing uneven results, according to Standard Media Index. The data and analytics firm last week said the U.S. advertising market expanded by 39% in June from a year earlier. Read more…
The New Yorker saw a work stoppage as more than 100 union employees staged a 24-hour walkout over a pay dispute. The magazine’s union represents fact checkers, web producers and other editorial staffers at the Condé Nast magazine. Read more…
Adthena, the developer of artificial intelligence (AI) technology for internet search advertising, bought the paid search business of market researcher Kantar to expand its services. Read more…
Millions of Americans watch live videos or shop on their smartphones every day, and more frequently over the past year, they’re doing both simultaneously as marketers experiment with shoppable livestreams. Read more…
Procter & Gamble increased its spending on marketing by 7% a year in the most recent quarter as the consumer packaged goods (CPG) giant saw higher demand for brands like Tide, Mr. Clean, Dawn and Cascade. Read more…
The lawsuit, Federal Communications Commission v. Prometheus Radio Project, centers on the agency’s move in 2017 to relax rules on broadcaster ownership. Read more…
Joe Ricketts, the billionaire philanthropist-businessman who founded TD Ameritrade, plans to start a digital news outlet called Straight Arrow News. Read more…