Retailers are adopting a variety of technologies to enhance their holiday sales and customer experience strategies as consumers continue to cope with the major disruptions of the COVID-19 pandemic. Read more…
The broad pullback in media spending during the second quarter, when the pandemic started to weigh on the U.S. economy, had me worried that publishers would find little cheer as the health crisis continued. But the industry is reporting results for the September quarter that suggest a reason for cautious optimism. Read more…
L’Oréal Paris this week introduced its first line of virtual makeup for social media. The cosmetics giant’s “Signature Faces” augmented reality (AR) filters are available on Instagram, Snapchat, Snap Camera and Google Duo. Read more…
President Trump assailed “the failing New York Times” for years, given its unflattering coverage of his candidacy and subsequent years in the White House. The taunts only bolstered support for the newspaper, as paid subscriptions more than doubled from 2.9 million in late 2016 to more than 7 million now. Read more…
Several creators argued they would lose access to followers and professional opportunities if the Trump administration bans the app due to national security concerns. Read more…
The serum giveaway is part of a broader audio experience that includes customized playlists to accompany nighttime skincare rituals. Read more…
Can smaller papers adopt a strategy that has worked for “The New York Times”? Read more…
Accenture bought CreativeDrive, a startup that leverages a network of on-premise studios and a tech platform to help brands automate the production of video, photography, CGI and augmented reality content. Read more…
Connected TV (CTV) has the power to reach target audiences more efficiently, including voters who are considered highly persuadable, a recent study by sell-side advertising platform Magnite found. Read more…
When the exemption expires, newspapers in California may see an 85% jump in newspaper delivery costs – which will threaten the viability of newspapers. Read more…