Amazon said the number of Alexa “skills,” the voice-powered apps created for Amazon’s virtual assistant, topped 80,000 worldwide in early 2019.
The number of Alexa skills in the United States more than doubled to 56,750 in January 2019 from 25,784 a year earlier, according to Voicebot.ai. Alexa skill growth in the U.K. rose 233% to 29,910, while Germany’s skill count rose 152% to 7,869.
Percentage of Streaming Viewers Who Use Another Subscriber’s Account
Group (Birth Years*) / Service
Amazon Prime Video
Generation X (1965-1980)
Baby Boomers (1946-1964)
Source: CordCutters.com survey of 1,127 people using Amazon’s Mechanical Turk; 50.9 percent of survey participants were men, and 49.1 percent were women. Participants ranged in age from 18 to 81 with a mean of 37 and a standard deviation of 11.9. Respondents were disqualified from the survey if they didn’t use a video streaming service.
Source: Fashion Path to Purchase Study by Facebook IQ, Qualtrics-fielded survey of 6,090 men and women ages 18-64 in US, UK, DE, FR, IT and ES. The data were adjusted by the number of monthly active users of that particular platform (October 2017).