Fashion industry insights from Facebook IQ

Where do you get your fashion inspiration from?

Source Total Percentage
Instagram 56%
Pinterest 53%
TV 48%
Facebook 46%
Fashion Magazines 36%
Snapchat 26%
Other 20%

Source: Fashion Path to Purchase Study by Facebook IQ, Qualtrics-fielded survey of 6,090 men and women ages 18-64 in US, UK, DE, FR, IT and ES. The data were adjusted by the number of monthly active users of that particular platform (October 2017).

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