Fitness chain The Bar Method will roll out an Instagram campaign on Sept. 1, while video testimonials will roll out later this fall and live organically on the brand’s owned media channels. Read more…
Month: August 2019
Amazon is testing clean room data technology that may help advertisers improve campaign measurement, AdExchanger reported, citing people familiar with the product. Read more…
Android is gaining on iOS in mobile gaming with rising in-app spending and lower acquisition costs, according to a report by mobile app marketer Liftoff and mobile attribution firm AppsFlyer. Read more…
Ad-tech firm Criteo saw click-through rates (CTRs) for in-app native advertising on MoPub, the Twitter-owned mobile monetization platform, that were four times greater than for banner ads. Read more…
Reebok is giving away limited-edition versions of its Club C sneaker to users of the voice-powered Amazon Alexa or Google Assistant. Read more…
PepsiCo and JetBlue are celebrating the airline’s switch from Coca-Cola by making a temporary change to New York City’s skyline. Read more…
Doritos is removing its logo from its advertising as the PepsiCo-owned snack brand unveils a campaign targeting ad-adverse Generation Z. Read more…
Social commerce is the most popular new retail technology among U.S. internet users, ahead of visual search, augmented or virtual realty (AR/VR) and voice commerce through smart speakers. Read more…
Tim Connolly, a former Hulu executive who last year joined Quibi as head of partnerships and advertising, left the mobile TV startup founded by Jeff Katzenberg and Meg Whitman. Read more…
Digital publishers lose 52% of revenue on average when readers set their web browsers to block cookies, the data files used to track the online activities of internet users, according to a study by internet search giant Google. Read more….