The pending demise of cookie-tracking technology has stirred debate about how it may negatively affect advertising sales of publishers. A recent report on Wired‘s website indicates the end of third-party cookies can be a good thing for digital ad revenue. Read more….
Category: Programmatic Advertising
Publishers that complain about losing advertising revenue to Google can now support those claims with a new academic paper that argues the search giant has abused its power. Read more…
Publishers typically receive about half of the money that brands spend on digital advertising after a chain of middlemen collect their fees, a recent study found. While the report may be maddening to cash-strapped publishers struggling with falling ad revenue, it does highlight the importance of direct ad sales in capturing a bigger portion of ad dollars. Read more…