The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories. Read more…
WeQ Influencers, a marketing agency run by mobile advertising firm WeQ, formed a partnership with social video app TikTok to provide brands and app developers access to native ad campaigns that include TikTok influencers. Read more….
Twitter will stop using third-party data sources in its ad-buying system, and apologized for using people’s personal information for advertising purposes without their consent. Read more…
Cord-cutting among U.S. households will jump 19% this year as rising cable and satellite bills give consumers another reason to cancel service. Read more…
Comcast’s NBCUniversal today unveiled ShoppableTV, which lets viewers purchase products while watching TV shows by pointing their smartphone camera at a screen during “on-air shoppable moments.” Read more…
Facebook is developing a voice-powered virtual assistant similar to Apple’s Siri, Amazon Alexa and Google Assistant. Read more…
Tech companies also are experimenting with monetization strategies that extend beyond the initial purchase of a smart speaker. Amazon likely sells its smart speakers at a loss, according to product teardowns by ABI Research, which estimated the second-generation Echo Dot that sells for $29 has about $31 in parts. But those devices give the e-commerce giant a foothold in the connected-home market and help to support Amazon Prime, the subscription service that costs $119 a year for streaming video, a limited package of streaming music and no-fee two-day shipping on most products. People who have an Echo in their home spend about $1,700 a year on Amazon, or 66% more than the average Amazon customer, per Consumer Intelligence Research Partners.
T-Mobile U.S. announced a deal with Viacom to offer the media giant’s channels to wireless phone customers amid a broader push into content. Read more….
On Sunday, AG William Barr delivered to Congress a filtered four-page summary of “principal conclusions” from Robert Mueller’s two-year investigation. No word yet on when the full findings will be released. Read more…
Apple’s magazine subscription service is starting to take shape. The tech giant is expected to announce the service at a March 25 press event. Analysts also expect the iPhone maker to unveil a TV streaming service that will compete more directly with Netflix and Hulu. Read more…
Chinese news agency Xinhua’s first female artificial intelligence (AI) news presenter signals a threat to human news readers.
The Fight to Be a Middle-Aged Female News Anchor: “The average age of the anchors who lost their jobs was 46.8, while their replacements averaged 38.1 years. In one case, the difference was more than two decades,” reporter Steve Cavendish writes in the New York Times.
Older women on US television send subliminal message, Gillian Tett writes in the Financial Times.
Fewer Americans rely on TV news; what type they watch varies by who they are, according to Pew Research Center.
% of U.S. adults who get news on each TV segment
% of U.S. adults who get news often on each platform