The lawsuit, Federal Communications Commission v. Prometheus Radio Project, centers on the agency’s move in 2017 to relax rules on broadcaster ownership. Read more…
Category: Media & Communications
Connected TV (CTV) media spending will surge 38% to $6.94 billion in the U.S. this year as advertisers work to reach audiences on streaming services like Hulu, Roku and YouTube. Read more…
Google’s effort to give original reporting a higher ranking on its news page may appease some publishers, but is less likely to quell criticism from politicians who say the search giant is biased or too powerful. Read more…
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories. Read more…
WeQ Influencers, a marketing agency run by mobile advertising firm WeQ, formed a partnership with social video app TikTok to provide brands and app developers access to native ad campaigns that include TikTok influencers. Read more….
Twitter will stop using third-party data sources in its ad-buying system, and apologized for using people’s personal information for advertising purposes without their consent. Read more…
Cord-cutting among U.S. households will jump 19% this year as rising cable and satellite bills give consumers another reason to cancel service. Read more…
Comcast’s NBCUniversal today unveiled ShoppableTV, which lets viewers purchase products while watching TV shows by pointing their smartphone camera at a screen during “on-air shoppable moments.” Read more…
Facebook is developing a voice-powered virtual assistant similar to Apple’s Siri, Amazon Alexa and Google Assistant. Read more…
Further Reading
Tech companies also are experimenting with monetization strategies that extend beyond the initial purchase of a smart speaker. Amazon likely sells its smart speakers at a loss, according to product teardowns by ABI Research, which estimated the second-generation Echo Dot that sells for $29 has about $31 in parts. But those devices give the e-commerce giant a foothold in the connected-home market and help to support Amazon Prime, the subscription service that costs $119 a year for streaming video, a limited package of streaming music and no-fee two-day shipping on most products. People who have an Echo in their home spend about $1,700 a year on Amazon, or 66% more than the average Amazon customer, per Consumer Intelligence Research Partners.
T-Mobile U.S. announced a deal with Viacom to offer the media giant’s channels to wireless phone customers amid a broader push into content. Read more….