Google not only controls how most of the world finds publishers’ digital content through its search engine, but it also runs much of the infrastructure that brings media buyers and sellers of ad space together. Read more…
Category: Technology
Amazon is in talks with theater chain Regal Cinemas and airport retailer Cibo Express Gourmet Markets about installing its cashierless systems at their locations, according to a report citing unnamed sources. Read more…
Google’s effort to give original reporting a higher ranking on its news page may appease some publishers, but is less likely to quell criticism from politicians who say the search giant is biased or too powerful. Read more…
About 60% of Instagram users have followed a new brand on the image-sharing app after seeing an appealing ad in its vertical feed or in Stories, a study found. Read more…
Hashtag challenges are one way to boost awareness with the app’s younger audience ahead of Black Friday and Cyber Monday. Read more…
Apple introduced three iPhones and revealed low prices for its streaming TV and gaming services, stressing value as the tech giant copes with falling sales for its key product. Read more…
Google refreshed the logo for its Android mobile operating system and said it will stop naming updates after sweet treats. Read more…
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories. Read more…
WeQ Influencers, a marketing agency run by mobile advertising firm WeQ, formed a partnership with social video app TikTok to provide brands and app developers access to native ad campaigns that include TikTok influencers. Read more….
Google introduced support for app-ads.txt, the IAB Tech Lab’s anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network. Read more…