The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories. Read more…
Category: Technology
WeQ Influencers, a marketing agency run by mobile advertising firm WeQ, formed a partnership with social video app TikTok to provide brands and app developers access to native ad campaigns that include TikTok influencers. Read more….
Google introduced support for app-ads.txt, the IAB Tech Lab’s anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network. Read more…
Apple reported revenue growth of 1% to $53.8 billion for the three months ended June 29 as the tech giant offset slumping iPhone sales with improvements in services and other products like the Mac and iPod. Read more…
Comcast’s NBCUniversal today unveiled ShoppableTV, which lets viewers purchase products while watching TV shows by pointing their smartphone camera at a screen during “on-air shoppable moments.” Read more…
Nearly 80% of viewers said they want more episodes that show how influencers create videos. Read more….
Facebook is developing a voice-powered virtual assistant similar to Apple’s Siri, Amazon Alexa and Google Assistant. Read more…
Further Reading
Tech companies also are experimenting with monetization strategies that extend beyond the initial purchase of a smart speaker. Amazon likely sells its smart speakers at a loss, according to product teardowns by ABI Research, which estimated the second-generation Echo Dot that sells for $29 has about $31 in parts. But those devices give the e-commerce giant a foothold in the connected-home market and help to support Amazon Prime, the subscription service that costs $119 a year for streaming video, a limited package of streaming music and no-fee two-day shipping on most products. People who have an Echo in their home spend about $1,700 a year on Amazon, or 66% more than the average Amazon customer, per Consumer Intelligence Research Partners.
Worldwide Device Shipments by Device Type, 2018-2021 (Millions of Units)
| Device Type | 2018 | 2019 | 2020 | 2021 |
| Traditional PCs (Desk-Based and Notebook) | 195,317 | 189,472 | 182,823 | 175,058 |
| Ultramobiles (Premium) | 64,471 | 68,869 | 74,432 | 79,871 |
| Total PC Market | 259,787 | 258,341 | 257,255 | 254,929 |
| Ultramobiles (Basic and Utility) | 149,561 | 147,963 | 145,811 | 143,707 |
| Computing Device Market | 409,348 | 406,304 | 403,066 | 398,636 |
| Mobile Phones | 1,811,922 | 1,802,394 | 1,824,628 | 1,798,356 |
| Total Device Market | 2,221,270 | 2,208,697 | 2,227,694 | 2,196,992 |
Pandora plans to test voice-powered ads that will let marketers try to engage listeners in conversational commerce. Read more…
One of the most compelling parts of Apple’s publishing platform is its Apple News Format, which gives publishers greater flexibility in how they present their content and advertising. Read more….