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Rob Williams – News, Research and Random Thoughts

News, Research and Random Thoughts

Category: Technology

What Will Publishers Tell The Justice Dept. About Google?

January 20, 2020 Rob Williams

Google not only controls how most of the world finds publishers’ digital content through its search engine, but it also runs much of the infrastructure that brings media buyers and sellers of ad space together. Read more…

Advertising, Publishing, Search Ads, TechnologyNo Comments

CNBC: Amazon eyes airports, theaters to license Go cashierless tech

October 1, 2019October 1, 2019 Rob Williams

Amazon is in talks with theater chain Regal Cinemas and airport retailer Cibo Express Gourmet Markets about installing its cashierless systems at their locations, according to a report citing unnamed sources. Read more…

Retail, TechnologyNo Comments

Will Google’s Revised News Algorithm Quell Antitrust Critics?

September 20, 2019September 24, 2019 Rob Williams

Google’s effort to give original reporting a higher ranking on its news page may appease some publishers, but is less likely to quell criticism from politicians who say the search giant is biased or too powerful. Read more…

Media & Communications, Publishing, TechnologyNo Comments

1/3 of Instagram users have bought directly from an ad, study finds

September 19, 2019September 24, 2019 Rob Williams

About 60% of Instagram users have followed a new brand on the image-sharing app after seeing an appealing ad in its vertical feed or in Stories, a study found. Read more…

Social Media, TechnologyNo Comments

How TikTok can help brands get on Christmas wish lists

September 16, 2019September 17, 2019 Rob Williams

Hashtag challenges are one way to boost awareness with the app’s younger audience ahead of Black Friday and Cyber Monday. Read more…

Digital Advertising, Mobile Video, Retail, Social Media, TechnologyNo Comments

Apple event: what mobile marketers need to know

September 11, 2019September 17, 2019 Rob Williams

Apple introduced three iPhones and revealed low prices for its streaming TV and gaming services, stressing value as the tech giant copes with falling sales for its key product. Read more…

Mobile Phones, TechnologyNo Comments

Google rebrands Android, nixing dessert themes

August 23, 2019August 27, 2019 Rob Williams

Google refreshed the logo for its Android mobile operating system and said it will stop naming updates after sweet treats. Read more…

Mobile Phones, TechnologyNo Comments

Hero Cosmetics doubles down on TikTok after results dwarf Instagram’s

August 19, 2019August 20, 2019 Rob Williams

The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories. Read more…

Advertising, Media & Communications, Social Media, TechnologyNo Comments

WeQ teams with TikTok to boost influencer campaigns

August 16, 2019August 16, 2019 Rob Williams

WeQ Influencers, a marketing agency run by mobile advertising firm WeQ, formed a partnership with social video app TikTok to provide brands and app developers access to native ad campaigns that include TikTok influencers. Read more….

Advertising, Media & Communications, Social Media, TechnologyNo Comments

Google debuts app-ads.txt support to start blocking unauthorized ads this month

August 7, 2019August 8, 2019 Rob Williams

Google introduced support for app-ads.txt, the IAB Tech Lab’s anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network. Read more…

Mobile Ads, Search Ads, TechnologyNo Comments

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