Global sales of smartphones to end users grew 1.4 percent to 389 million units in the third quarter from a  year earlier, according to Gartner Inc.

Worldwide Top 5 Smartphone Sales to End Users by Vendor in 3Q18 (Thousands of Units)

Vendor 3Q18Units 3Q18 Market Share (%) 3Q17Units 3Q17 Market Share (%)
Samsung 73,360.1 18.9 85,605.3 22.3
Huawei 52,218.4 13.4 36,501.8 9.5
Apple 45,746.6 11.8 45,441.9 11.8
Xiaomi 33,219.7 8.5 26,853.2 7.0
OPPO 30,563.4 7.9 29,449.2 7.7
Others 153,960.0 39.6 159,742.0 41.6
Total 389,068.2 100.0 383,593.4 100.0

Source: Gartner (December 2018)

The U.S. smartphone market shrank 7 percent in the third quarter from a year earlier, according to Counterpoint Research.

Apple was the leading U.S. smartphone maker with a market share of 39 percent in the third quarter, little changed from the 40 percent of the prior quarter.

US Smartphone Shipments Market Share (%) 3Q17 4Q17 1Q18 2Q18 3Q18
Apple 33% 44% 37% 40% 39%
Samsung 23% 19% 26% 25% 25%
LG 18% 14% 14% 16% 17%
Motorola 5% 5% 4% 5% 8%
Others 21% 18% 19% 14% 11%

Source: Counterpoint Research

Smartphone shipments fell 6 percent to 355.2 million units during the third quarter from a year earlier, the fourth straight quarter of declines, according to International Data Corp.

 

Top 5 Smartphone Companies, Worldwide Shipments, Market Share, and Year-Over-Year Growth, Q2 2018 (shipments in millions of units)
Company 3Q18 Shipment Volumes 3Q18 Market Share 3Q17 Shipment Volumes 3Q17 Market Share 3Q18/3Q17 Change
Samsung 72.2 20.3% 83.3 22.1% -13.4%
Huawei 52.0 14.6% 39.1 10.4% 32.9%
Apple 46.9 13.2% 46.7 12.4% 0.5%
Xiaomi 34.3 9.7% 28.3 7.5% 21.2%
OPPO 29.9 8.4% 30.6 8.1% -2.1%
Others 119.9 33.8% 149.8 39.6% -19.9%
Total 355.2 100.0% 377.8 100.0% -6.0%
Source: IDC Quarterly Mobile Phone Tracker, November 1, 2018
Photo: Fabian Hurnaus/Pexels

Amazon regained the lead in smart-speaker market share during the third quarter after lagging behind Google during the prior six months, according to a report from researcher Canalys.

Amazon promoted its Echo smart speakers going into its annual Prime Day shopping event, while Google cut prices of its Google Home smart devices to remain competitive with Amazon, Canalys said. Google was the top seller of smart speakers during the second and third quarters, the researcher said.

Smart-speaker shipments more than doubled (up 137 percent) to 19.7 million in Q3 2018 from a year earlier.

Amazon shipped 6.3 million Echo smart speakers that have its Alexa voice assistant, while Google sold 5.9 million of its Google Home devices that have Google Assistant.

While Amazon, Google and Amazon are the top sellers of smart speakers in the United States, Alibaba, Xiaomi and Baidu are the leaders in mainland China.