Can smaller papers adopt a strategy that has worked for “The New York Times”? Read more…
Month: August 2020
Accenture bought CreativeDrive, a startup that leverages a network of on-premise studios and a tech platform to help brands automate the production of video, photography, CGI and augmented reality content. Read more…
Connected TV (CTV) has the power to reach target audiences more efficiently, including voters who are considered highly persuadable, a recent study by sell-side advertising platform Magnite found. Read more…
When the exemption expires, newspapers in California may see an 85% jump in newspaper delivery costs – which will threaten the viability of newspapers. Read more…
The pending demise of cookie-tracking technology has stirred debate about how it may negatively affect advertising sales of publishers. A recent report on Wired‘s website indicates the end of third-party cookies can be a good thing for digital ad revenue. Read more….