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Rob Williams – News, Research and Random Thoughts

News, Research and Random Thoughts

Month: August 2020

How Local Newspapers Can Boost Digital Reader Revenue

August 24, 2020August 29, 2020 Rob Williams

Can smaller papers adopt a strategy that has worked for “The New York Times”? Read more…

UncategorizedNo Comments

Accenture buys CreativeDrive to expand output of content for brands

August 17, 2020 Rob Williams

Accenture bought CreativeDrive, a startup that leverages a network of on-premise studios and a tech platform to help brands automate the production of video, photography, CGI and augmented reality content. Read more…

AdvertisingNo Comments

CTV Primed to Reach ‘Persuadable’ Cord Cutters in Extraordinary Election

August 17, 2020August 17, 2020 Rob Williams

Connected TV (CTV) has the power to reach target audiences more efficiently, including voters who are considered highly persuadable, a recent study by sell-side advertising platform Magnite found. Read more…

StreamingNo Comments

California’s Gig-Worker Law Threatens Local Newspapers

August 11, 2020August 17, 2020 Rob Williams

When the exemption expires, newspapers in California may see an 85% jump in newspaper delivery costs – which will threaten the viability of newspapers. Read more…

PublishingNo Comments

How To Learn To Stop Worrying And Love The Cookie-Less Future

August 6, 2020August 17, 2020 Rob Williams

The pending demise of cookie-tracking technology has stirred debate about how it may negatively affect advertising sales of publishers. A recent report on Wired‘s website indicates the end of third-party cookies can be a good thing for digital ad revenue. Read more….

Programmatic Advertising, PublishingNo Comments
August 2020
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Top Posts & Pages

  • Marketers Say Measuring Consumer Attention Is Significant
  • Retail Media Sales To Hit $50 Billion In 2022, Led By Amazon
  • Newspaper Ad Spending Surges, While Magazines Lag
  • Publishers Daily: Union Workers At 'New Yorker' Stage Walkout Over Pay Dispute
  • Adthena buys Kantar's paid search business as marketing consolidation ramps up
  • Retail marketers invest in livestreams to establish shopping's 'next normal'
  • P&G expands marketing 7% amid higher demand for household brands
  • Supreme Court Must Repeal Newspaper-Broadcast Ownership Ban
  • Publishers Daily: Billionaire Joe Ricketts Plans To Start National News Outlet
  • Tums bids farewell to 2020 with early New Year's countdown on TikTok

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Stories

  • Adviser Lewitt: Stocks Expensive, but Central Banks Push Stimulus
  • Albert Edwards: Bitcoin Distracts From Massive Stock Bubble
  • Albert Edwards: Major Bond Rally Looms as Fed Tackles Next Recession
  • Albert Edwards: Overseas Profits Mask Domestic Declines
  • Albert Edwards: Trump Budget Will Topple Economy, Markets
  • Albert Edwards: Watch Warning Signs of a Market Top
  • Analysts: Trump’s Infrastructure Plan Has Plenty of Gifts for Wall Street
  • Barclays Forecasts Global Markets Will Rise 9% in 2015
  • Barclays: Hold Onto Your Stocks as Global Economy Grows, Trump Agenda Prevails
  • BofA Strategist Michael Hartnett: Fed Controls Market, Cut Your Tech Holdings
  • BofA: Fund Managers Expect Stocks to Show Biggest Gains in 2015
  • BofA: Oil Weakness, Dollar Strength Damp Outlook for S&P 500
  • BofA: Watch ‘Missing’ Wage Growth for Clues on Economy’s Strength
  • BofA’s Subramanian: Company Profits Are ‘Good As It Gets’
  • BofA’s Subramanian: Investors Must Buy Large-Caps to Beat Market
  • Credit Strategist Lewitt: Hedge Your Investments for Market Correction
  • Credit Strategist Lewitt: High-Flying Tech Stocks Aren’t Helping Economy
  • Credit Strategist Lewitt: My Top Investment Picks and Shorts for 2018
  • Credit Strategist Lewitt: Prepare for North Korea Threat
  • Credit Suisse: 10 Reasons to Keep Money in Chinese Stocks
  • David Rosenberg: ‘Recession Is a High Likelihood Next Year’
  • David Rosenberg: Lack of Liquidity Triggered Market Swoon, Not Inflation
  • David Rosenberg: Recession Likely to Hit After Midterm Elections
  • David Rosenberg: Trump Makes Flip-Flopping Great Again
  • David Stockman: Soaring Federal Deficits Will Smother US Economy
  • Goldman Sachs: Wage Growth Is ‘Long Way’ From Yellen’s Target
  • Greg Ip: Inflation May Roar as Dangerous Trend
  • Harvard’s Feldstein: Piketty’s Tax-Hike Proposals Arise From Flawed Study of Income Data
  • Hoisington: Fed’s Policy Likely Will Mute Positive Effects of Tax Cuts
  • John Hussman: Stocks Can Drop 40 Percent to Reach Historical Norms
  • Kudlow: Jerome Powell’s ‘Rules-Based’ Fed Policy Is Promising
  • Michael Lewitt: Crushing Debt Will Stifle Growth Despite Tax Cuts
  • Michael Lewitt: Federal Reserve Isn’t Friendly for Stocks
  • Peter Schiff: Trump Will Be ‘Fall Guy’ for Fed’s Mistakes
  • Pierpont’s Stanley: Obamacare’s Bite Worries Business Owners
  • Rosenberg: Bursting Oil Bubble Will Take Years to Regain Peak
  • Rosenberg: Saudi Arabia Using Reagan Strategy of ‘Weaponizing’ Oil
  • Savings Study: 40% in US Live on Edge of Financial Disaster
  • SocGen’s Edwards: Currency War Will Hit US as Yen Plummets
  • SocGen’s Edwards: Deflationary ‘Quagmire’ Will Spur More Fed Stimulus
  • Stifel’s Bannister: Bull Market to Push Ahead With 6.5 Percent Gain
  • Stifel’s Bannister: OPEC, Russia Oil Cuts to Boost Prices 40 Percent
  • Strategist David Rosenberg: No, This Isn’t Still a Trump Rally
  • Top-Ranked Economist Stephen Stanley Sees Strong Growth in 2018
  • U.S. Population by Age Group
  • Yale’s Shiller: Stocks Are Expensive, So Stay Diversified

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