Google not only controls how most of the world finds publishers’ digital content through its search engine, but it also runs much of the infrastructure that brings media buyers and sellers of ad space together. Read more…
Category: Industry
Generation Z adults are slightly less likely than older Americans to trust brands, and are comparable to Generation X in showing a pronounced distrust of corporate America. Read more…
Publishers need to develop strategies to drive mobile readership and deliver eyeballs to advertisers. Those mobile strategies also need to include video content. Read more…
The creation of a daily newsletter for Apple News isn’t an earth-shattering development, but it is a sign the company is looking to build out the most popular news app on the iPhone. Read more…
Ally has reported solid earnings and revenue growth this year, but negative consumer sentiment and deteriorating credit conditions could dampen vehicle sales, a key source of loan growth. Read more…
Connected TV (CTV) media spending will surge 38% to $6.94 billion in the U.S. this year as advertisers work to reach audiences on streaming services like Hulu, Roku and YouTube. Read more…
Toys ‘R’ Us Canada this week became the first company in the country to use the Snapchat Portal Lens in its marketing. Read more…
Burger King transformed one of its restaurants into a gaming hub for “Call of Duty: Modern Warfare,” the video game made by Activision Blizzard, in an event that was livestreamed on Twitch. Read more…
Adobe’s framework is designed to let authors verify their content and help consumers feel more confident about the authenticity of news and information. Read more…
There is growing tension between newsroom employees and private-equity companies that are buying media properties and restructuring them to boost profits. But are private-equity firms any worse than any other kind of owner? Read more…