Big Lots this week started offering same-day delivery from its chain of closeout stores in partnership with Instacart. The delivery service is available at nearly 1,400 Big Lots stores in 47 states. Read more…
Category: Industry
Publishers that complain about losing advertising revenue to Google can now support those claims with a new academic paper that argues the search giant has abused its power. Read more…
Publishers typically receive about half of the money that brands spend on digital advertising after a chain of middlemen collect their fees, a recent study found. While the report may be maddening to cash-strapped publishers struggling with falling ad revenue, it does highlight the importance of direct ad sales in capturing a bigger portion of ad dollars. Read more…
Coronavirus misinformation is likely to become a bigger threat now that more U.S. cities and states are lifting lockdowns, which lets many businesses re-open and gets more people back to work. Read more…
Meredith Corp. is undertaking a companywide effort to contend with the coronavirus pandemic that has profoundly disrupted the operations of every publisher. Amid the dire worries about personal safety and the effects of the health crisis on the economy, the company is developing strategies for everything from advertising sales to the reopening of its offices as lockdowns gradually lift. Read more…
Krispy Kreme this week will introduce nationwide delivery with a social media campaign that offers free doughnuts to hospitals that deliver babies on Leap Day. Read more…
Google not only controls how most of the world finds publishers’ digital content through its search engine, but it also runs much of the infrastructure that brings media buyers and sellers of ad space together. Read more…
Generation Z adults are slightly less likely than older Americans to trust brands, and are comparable to Generation X in showing a pronounced distrust of corporate America. Read more…
Publishers need to develop strategies to drive mobile readership and deliver eyeballs to advertisers. Those mobile strategies also need to include video content. Read more…
The creation of a daily newsletter for Apple News isn’t an earth-shattering development, but it is a sign the company is looking to build out the most popular news app on the iPhone. Read more…