While Ford saw most dealer visits among both Snapchat users and non-users in the Midwest, users of the app visited Honda more often in Western states, Nissan in Southern states and Jeep in the Northeast region. Read more…
Category: Industry
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories. Read more…
Condé Nast, publisher of Vogue, GQ and Vanity Fair, will likely miss revenue targets this year amid slower-than-forecast growth in several business segments and regions. Read more…
WeQ Influencers, a marketing agency run by mobile advertising firm WeQ, formed a partnership with social video app TikTok to provide brands and app developers access to native ad campaigns that include TikTok influencers. Read more….
Amazon overtook Netflix as the top advertiser for video streaming services after quadrupling its digital media spending in the first half of 2019 from a year earlier. Read more….
Social content and experiential events around sports fit into the denim pioneer’s broader strategy to find “center of culture” moments. Read more…
Location-based marketing firm inMarket acquired rival Thinknear as the geotargeting industry consolidates. Read now….
McDonald’s boosted store traffic by 23% — or 540,000 incremental visits — with a social influencer campaign aimed at raising awareness of its Halloween-themed sweepstakes. Read more…
Twitter will stop using third-party data sources in its ad-buying system, and apologized for using people’s personal information for advertising purposes without their consent. Read more…
Google introduced support for app-ads.txt, the IAB Tech Lab’s anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network. Read more…