Media spending continues to bounce back as the U.S. economy reopens, though publishers are seeing uneven results, according to Standard Media Index. The data and analytics firm last week said the U.S. advertising market expanded by 39% in June from a year earlier. Read more…
Category: Industry
Millions of Americans watch live videos or shop on their smartphones every day, and more frequently over the past year, they’re doing both simultaneously as marketers experiment with shoppable livestreams. Read more…
The lawsuit, Federal Communications Commission v. Prometheus Radio Project, centers on the agency’s move in 2017 to relax rules on broadcaster ownership. Read more…
Retailers are adopting a variety of technologies to enhance their holiday sales and customer experience strategies as consumers continue to cope with the major disruptions of the COVID-19 pandemic. Read more…
The broad pullback in media spending during the second quarter, when the pandemic started to weigh on the U.S. economy, had me worried that publishers would find little cheer as the health crisis continued. But the industry is reporting results for the September quarter that suggest a reason for cautious optimism. Read more…
President Trump assailed “the failing New York Times” for years, given its unflattering coverage of his candidacy and subsequent years in the White House. The taunts only bolstered support for the newspaper, as paid subscriptions more than doubled from 2.9 million in late 2016 to more than 7 million now. Read more…
Accenture bought CreativeDrive, a startup that leverages a network of on-premise studios and a tech platform to help brands automate the production of video, photography, CGI and augmented reality content. Read more…
When the exemption expires, newspapers in California may see an 85% jump in newspaper delivery costs – which will threaten the viability of newspapers. Read more…
The pending demise of cookie-tracking technology has stirred debate about how it may negatively affect advertising sales of publishers. A recent report on Wired‘s website indicates the end of third-party cookies can be a good thing for digital ad revenue. Read more….
Condé Nast’s unit for healthcare advertising last week touted its new technology to track its digital audience without using cookies, the data files that websites put on web browsers to record repeat visits and other online activity. Read more…