Accenture bought CreativeDrive, a startup that leverages a network of on-premise studios and a tech platform to help brands automate the production of video, photography, CGI and augmented reality content. Read more…
Category: Industry
When the exemption expires, newspapers in California may see an 85% jump in newspaper delivery costs – which will threaten the viability of newspapers. Read more…
The pending demise of cookie-tracking technology has stirred debate about how it may negatively affect advertising sales of publishers. A recent report on Wired‘s website indicates the end of third-party cookies can be a good thing for digital ad revenue. Read more….
Condé Nast’s unit for healthcare advertising last week touted its new technology to track its digital audience without using cookies, the data files that websites put on web browsers to record repeat visits and other online activity. Read more…
The Justice Department this week decide against challenging Taboola’s acquisition of Outbrain, the “clickbait” companies that share advertising revenue with publishers. Read more….
Big Lots this week started offering same-day delivery from its chain of closeout stores in partnership with Instacart. The delivery service is available at nearly 1,400 Big Lots stores in 47 states. Read more…
Publishers that complain about losing advertising revenue to Google can now support those claims with a new academic paper that argues the search giant has abused its power. Read more…
Publishers typically receive about half of the money that brands spend on digital advertising after a chain of middlemen collect their fees, a recent study found. While the report may be maddening to cash-strapped publishers struggling with falling ad revenue, it does highlight the importance of direct ad sales in capturing a bigger portion of ad dollars. Read more…
Coronavirus misinformation is likely to become a bigger threat now that more U.S. cities and states are lifting lockdowns, which lets many businesses re-open and gets more people back to work. Read more…
Meredith Corp. is undertaking a companywide effort to contend with the coronavirus pandemic that has profoundly disrupted the operations of every publisher. Amid the dire worries about personal safety and the effects of the health crisis on the economy, the company is developing strategies for everything from advertising sales to the reopening of its offices as lockdowns gradually lift. Read more…