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Rob Williams – News, Research and Random Thoughts

News, Research and Random Thoughts

Category: Social Media

Tums bids farewell to 2020 with early New Year’s countdown on TikTok

December 4, 2020December 4, 2020 Rob Williams

GSK’s antacid brand will declare the “dumpster fire of a year” over three hours early in a livestream hosted by TikTok star Michael Le. Read more…

Social MediaNo Comments

TikTok creators prevail with favorable court ruling against ban

November 2, 2020November 10, 2020 Rob Williams

Several creators argued they would lose access to followers and professional opportunities if the Trump administration bans the app due to national security concerns. Read more…

Social MediaNo Comments

TikTok viewership rivals YouTube’s among kids, study finds

June 8, 2020June 9, 2020 Rob Williams

Social video appĀ TikTok is emerging as a significant threat to YouTube among children who spend more time with online media, a study suggests. Read more…

Social MediaNo Comments

Jameson asks Twitter users to vote for their favorite St. Patrick’s Day bar

February 20, 2020February 26, 2020 Rob Williams

Jameson Irish Whiskey kicked off its national St. Patrick’s Day promotion with a Twitter challenge that asks people to vote for their favorite bar for a chance to win a party on March 17. Read more…

Social MediaNo Comments

Report: Facebook scraps plan to sell ads in WhatsApp

January 17, 2020January 20, 2020 Rob Williams

Facebook scrapped a controversial plan to sell ads in WhatsApp, the messaging app with more than 1.5 billion users worldwide. Read more…

Social MediaNo Comments

Instagram taps Celine Dion for shoppable video of retro fashion

December 6, 2019 Rob Williams

Marc Jacobs, Michael Kors, Adidas and Oscar De La Renta are among the 18 brands offering products to buy directly through Instagram. Read more…

Social MediaNo Comments

Toys ‘R’ Us Canada guides Snapchatters through maple leaf portal into virtual store

November 5, 2019 Rob Williams

Toys ‘R’ Us Canada this week became the first company in the country to use the Snapchat Portal Lens in its marketing. Read more…

Augmented Reality, Retail, Social MediaNo Comments

Facebook rebranding unites family of apps amid antitrust scrutiny

November 5, 2019 Rob Williams

Facebook introduced a corporate logo to unite its family of products, including its main social network, Instagram, WhatsApp, Oculus virtual reality (VR) platform, Portal smart displays and Calibra digital wallet. Read more…

 

Social MediaNo Comments

TikTok helps brands join in by integrating third-party apps

November 4, 2019November 4, 2019 Rob Williams

TikTok has introduced software tools to integrate its popular social video platform with other apps. Read more….

Social MediaNo Comments

Natural Light jabs rival with beer giveaway for Miller Lite ‘unfollowers’

November 4, 2019 Rob Williams

The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite’s recent move to go dark on social media. Read more…

Social MediaNo Comments

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Top Posts & Pages

  • Marketers Say Measuring Consumer Attention Is Significant
  • Retail Media Sales To Hit $50 Billion In 2022, Led By Amazon
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  • P&G expands marketing 7% amid higher demand for household brands
  • Supreme Court Must Repeal Newspaper-Broadcast Ownership Ban
  • Publishers Daily: Billionaire Joe Ricketts Plans To Start National News Outlet
  • Tums bids farewell to 2020 with early New Year's countdown on TikTok

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  • Stifel’s Bannister: Bull Market to Push Ahead With 6.5 Percent Gain
  • Stifel’s Bannister: OPEC, Russia Oil Cuts to Boost Prices 40 Percent
  • Strategist David Rosenberg: No, This Isn’t Still a Trump Rally
  • Top-Ranked Economist Stephen Stanley Sees Strong Growth in 2018
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  • Yale’s Shiller: Stocks Are Expensive, So Stay Diversified

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