Snapchat, Twitch and Wish are the top-ranking apps among Generation Z, the world’s first demographic group to grow up on smartphones. Read more…
Social commerce is the most popular new retail technology among U.S. internet users, ahead of visual search, augmented or virtual realty (AR/VR) and voice commerce through smart speakers. Read more…
Amazon reported revenue for its “other” category that mostly comes from ad sales rose 34% to $2.72 billion during the period, compared with a 96% yearly jump in the prior quarter. Read more…
The market size for in-car commerce is $230 billion through mobile smartphone or dashboard internet connections, according to a study from Pymts.com and P97 Networks.
The percentage of commuters who said they connect to the internet while driving rose to 73 percent this year, equaling about 99 million connected commuters, from 66 percent a year earlier. About 151 million U.S. workers commutes to work by car, spending an average of 51 minutes a day driving.
Shoppers’ use of the Alexa voice assistant more than tripled during the 2018 holiday season from a year earlier. Read more…
Publishing has become a high-tech business, especially with smartphones boosting the consumption of online content in the past 10 years. Digital publishers depend on teams of tech workers to keep their websites and apps running smoothly. Read more…
Adobe Analytics published data about online sales during the Black Friday weekend.
|Cyber Monday||$7.9 billion (biggest online shopping day of all time)||19.7 percent|
|Thanksgiving Day||$3.7 billion||28 percent|
|Black Friday||$6.2 billion||23.6 percent|
|Saturday and Sunday||$6.4 billion||25 percent|
Revenue from smartphone users rose 48.1 percent to $2.1 billion on Cyber Monday.
Mobile devices represented 51.4 percent of site traffic, including 43.6 percent from smartphones and 7.8 percent from tablets.
Mobile devices made up 34 percent of online sales, including 26.3 percent from smartphones and 7.7 percent from tablets.
Top sellers on Cyber Monday included the Nintendo Switch, Little Live Pets, Red Dead Redemption 2, LG TVs, drones (DJI, Air Hogs, Sky Viper), Dell laptops, FurReal Pets and Amazon Echo devices.
Black Friday had the best deals for TVs (prices down 18 percent) and computers (17.8 percent). On the Sunday before Cyber Monday, the best deals were for toys (prices cut 31.6 percent). Adobe forecast the biggest discounts for furniture and bedding (14 percent) to happen on Giving Tuesday.
Denver had the biggest shopping baskets since Thanksgiving with orders averaging $163, followed by $157 in San Francisco, $156 in New York, $156 in Portland and $154 in the Seattle/Tacoma area. The nationwide average rose 6.1 percent from a year earlier to $138, indicating shoppers are more comfortable buying more and bigger ticket items online, Adobe said in a statement.
Large retailers ($1 billion or more in annual e-commerce revenue) saw 6 percent higher conversion rates on smartphones, indicating their investments in improving the mobile shopping experience are paying off.
Social media didn’t help to drive revenue, with a 1.1 percent share of total sales on Cyber Monday, similar to past years. Direct website traffic drove the most revenue with a 25.3 percent share of sales (down 1.2 percent from the prior year), followed by paid search at 25.1 percent (up 7.4 percent), natural search at 18.8 percent (down 2.8 percent) and email at 24.2 percent (up 0.5 percent).
|Direct website traffic||25.3 percent||Down 1.2 percentage points|
|Paid search||25.1 percent||Up 7.4 percentage points|
|Natural search||18.8 percent||Down 2.8 percentage points|
|24.2 percent||Up 0.5 percentage points|
|Social media||1.1 percent||Little changed|
Amazon is letting more gadget makers use its software tools to connect Bluetooth devices like smart watches and headphones with its Alexa digital assistant. Read more…
Snapchat added a shopping channel to the Discover section of the image-sharing app, just in time for the holiday gift-buying season. Read more….