L’Oréal Paris this week introduced its first line of virtual makeup for social media. The cosmetics giant’s “Signature Faces” augmented reality (AR) filters are available on Instagram, Snapchat, Snap Camera and Google Duo. Read more…
Category: Augmented Reality
Toys ‘R’ Us Canada this week became the first company in the country to use the Snapchat Portal Lens in its marketing. Read more…
Papa John’s pizza boosted ad awareness 6% among its customers with an augmented reality (AR) lens on Snapchat last Valentine’s Day. Read more…
Sportswear brand Puma opened its first North American flagship store in New York with interactive displays that activate augmented reality (AR) experiences. Read more…
Burger King Germany launched a geotargeted campaign that builds on the publicity for horror movie “It Chapter Two” while taking aim at rival McDonald’s. Read more…
Augmented and virtual reality (AR/VR) and subscription services currently generate more enthusiasm among U.S. shoppers than smart speakers. Read more…
Stock photo and audio company Shutterstock added an augmented reality (AR) feature to its iOS app to let customers view computer-generated images from its library against the wall of a room. Read more…
Burger King is offering mobile users in Brazil a free Whopper for virtually setting fire to the ads of its rivals. Read more…
Background Reading:
Burger King has grown more popular in Brazil, the South American country known for steak houses and premium beef. The burger chain is opening a new location in Brazil every three to four days, making BK Brasil the world’s fastest-growing restaurant operator by revenue. BK Brasil has grown to 736 sites since 2011, challenging McDonald’s dominance with 939 restaurants since opening the first one in 1979, Bloomberg News reported.
Angry Orchard, the brand of hard cider marketed by Samuel Adams brewer Boston Beer Co., this week debuted its Cider+Food app for Apple smartphones and tablets. Read more…
Additional Reading:
The cider market grew 8.4% in 2018, exceeding the growth of spirits (+3.6%) and wine (+2.1%), according to Nielsen data shared at the CiderCon 2019 convention last month. The U.S. cider market last year reached more than $500 million in retail sales, or 10x the level of a decade ago, as the number of cideries grew to more than 900. Such a crowded market means that brands like Angry Orchard need to take extra steps to get noticed.
Lego debuted its first line of building blocks that work with a mobile app to show augmented reality (AR) imagery. Read more…
Other reading:
Sony Pictures last month demonstrated the marketing potential for AR games by collaborating with 7-Eleven Canada on a promotion to urge “Ghostbusters World” players to visit its stores.