Burger King sets rivals’ ads aflame with AR app

Burger King is offering mobile users in Brazil a free Whopper for virtually setting fire to the ads of its rivals. Read more… 

Background Reading:

Burger King has grown more popular in Brazil, the South American country known for steak houses and premium beef. The burger chain is opening a new location in Brazil every three to four days, making BK Brasil the world’s fastest-growing restaurant operator by revenue. BK Brasil has grown to 736 sites since 2011, challenging McDonald’s dominance with 939 restaurants since opening the first one in 1979, Bloomberg News reported.

 

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