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News, Research and Random Thoughts

Category: Mobile Video

United Airlines, Airbnb drive interaction with YouTube’s direct-response ads

November 1, 2019November 4, 2019 Rob Williams

United Airlines attributed more than half (52%) of its YouTube sales conversions to the video-sharing platform’s direct-response (DR) ad format, while home-sharing pioneer Airbnb saw a 14% gain in bookings from its DR ads. Read more…

Mobile Video, Social Media, TravelNo Comments

Haribo debuts all-gummy video series for IGTV ‘micro-bingers’

November 1, 2019November 4, 2019 Rob Williams

Haribo debuted a channel on Instagram’s IGTV streaming video app to show original series starring its gummy bear candy. Read more…

Food, Mobile VideoNo Comments

How to navigate social video’s growth spurt

October 30, 2019October 30, 2019 Rob Williams

YouTube, Facebook, Snapchat and newcomer TikTok offer a breadth of video opportunities, but each has distinct user habits and requires unique strategies for capturing attention. Read more…

Advertising, Digital Advertising, Mobile Video, Social MediaNo Comments

TikTok bans accounts showing Islamic State propaganda videos

October 22, 2019November 4, 2019 Rob Williams

Social video app TikTok removed about two dozen accounts that showed Islamic State propaganda including corpses paraded through streets, gun-toting militants and women who described themselves as “jihadist and proud.” Read more…

Mobile Video, Social MediaNo Comments

Tinder’s interactive video series ‘Swipe Night’ seeks Gen Z daters

September 23, 2019September 24, 2019 Rob Williams

Tinder next month will debut its first in-app video series aimed at giving users something to talk about while helping them to find the perfect match. Read more…

Mobile VideoNo Comments

How TikTok can help brands get on Christmas wish lists

September 16, 2019September 17, 2019 Rob Williams

Hashtag challenges are one way to boost awareness with the app’s younger audience ahead of Black Friday and Cyber Monday. Read more…

Digital Advertising, Mobile Video, Retail, Social Media, TechnologyNo Comments

Quibi’s head of advertising Tim Connolly exits amid exec shakeup

August 26, 2019August 27, 2019 Rob Williams

Tim Connolly, a former Hulu executive who last year joined Quibi as head of partnerships and advertising, left the mobile TV startup founded by Jeff Katzenberg and Meg Whitman. Read more…

Mobile VideoNo Comments

Gen Z seeks all-day entertainment from mobile devices, study says

August 14, 2019August 16, 2019 Rob Williams

Gen Z is not only growing to be theĀ biggest generational group in the U.S., but it also spends the most time throughout the day watching mobile video. Read more…

Mobile VideoNo Comments

Exclusive: Samsung’s ‘/make’ series on YouTube wins over Gen Z

April 22, 2019April 22, 2019 Rob Williams

Nearly 80% of viewers said they want more episodes that show how influencers create videos. Read more….

Mobile Video, Social Media, TechnologyNo Comments

T-Mobile video service inks deal to show MTV, Nickelodeon

April 4, 2019April 4, 2019 Rob Williams

T-Mobile U.S. announced a deal with Viacom to offer the media giant’s channels to wireless phone customers amid a broader push into content. Read more….

Media & Communications, Mobile Ads, Mobile Video, StreamingNo Comments

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