United Airlines attributed more than half (52%) of its YouTube sales conversions to the video-sharing platform’s direct-response (DR) ad format, while home-sharing pioneer Airbnb saw a 14% gain in bookings from its DR ads. Read more…
Category: Mobile Video
Haribo debuted a channel on Instagram’s IGTV streaming video app to show original series starring its gummy bear candy. Read more…
YouTube, Facebook, Snapchat and newcomer TikTok offer a breadth of video opportunities, but each has distinct user habits and requires unique strategies for capturing attention. Read more…
Social video app TikTok removed about two dozen accounts that showed Islamic State propaganda including corpses paraded through streets, gun-toting militants and women who described themselves as “jihadist and proud.” Read more…
Tinder next month will debut its first in-app video series aimed at giving users something to talk about while helping them to find the perfect match. Read more…
Hashtag challenges are one way to boost awareness with the app’s younger audience ahead of Black Friday and Cyber Monday. Read more…
Tim Connolly, a former Hulu executive who last year joined Quibi as head of partnerships and advertising, left the mobile TV startup founded by Jeff Katzenberg and Meg Whitman. Read more…
Gen Z is not only growing to be the biggest generational group in the U.S., but it also spends the most time throughout the day watching mobile video. Read more…
Nearly 80% of viewers said they want more episodes that show how influencers create videos. Read more….
T-Mobile U.S. announced a deal with Viacom to offer the media giant’s channels to wireless phone customers amid a broader push into content. Read more….