Millions of Americans watch live videos or shop on their smartphones every day, and more frequently over the past year, they’re doing both simultaneously as marketers experiment with shoppable livestreams. Read more…
Category: Streaming
Connected TV (CTV) has the power to reach target audiences more efficiently, including voters who are considered highly persuadable, a recent study by sell-side advertising platform Magnite found. Read more…
This month’s virtual IAB NewFronts will help to heighten interest in streaming video platforms that are ramping up their sales efforts and touting premium content to draw bigger audiences, Jon Stimmel, chief investment officer at advertising agency UM Worldwide, said in an interview with Beet.TV. Read more…
Connected TV (CTV) media spending will surge 38% to $6.94 billion in the U.S. this year as advertisers work to reach audiences on streaming services like Hulu, Roku and YouTube. Read more…
Burger King transformed one of its restaurants into a gaming hub for “Call of Duty: Modern Warfare,” the video game made by Activision Blizzard, in an event that was livestreamed on Twitch. Read more…
Spotify reported a surprise profit as the streaming giant’s ad revenue rose 29% to $189 million in Q3 from a year earlier. Read more…
Subaru, Frito-Lay, Eggo, Halls and Charmin had the most popular six-second ads on YouTube from July 2018 to July 2019. Read more…
Amazon overtook Netflix as the top advertiser for video streaming services after quadrupling its digital media spending in the first half of 2019 from a year earlier. Read more….
Cord-cutting among U.S. households will jump 19% this year as rising cable and satellite bills give consumers another reason to cancel service. Read more…
Teen retailer Hollister and video game giant Activision Blizzard on June 21 will host in-store events to celebrate the release of “Crash Team Racing Nitro-Fueled,” a game featuring characters from the popular “Crash Bandicoot” series. Read more…