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Rob Williams – News, Research and Random Thoughts

News, Research and Random Thoughts

Category: Streaming

Retail marketers invest in livestreams to establish shopping’s ‘next normal’

January 21, 2021January 23, 2021 Rob Williams

Millions of Americans watch live videos or shop on their smartphones every day, and more frequently over the past year, they’re doing both simultaneously as marketers experiment with shoppable livestreams. Read more…

Retail, StreamingNo Comments

CTV Primed to Reach ‘Persuadable’ Cord Cutters in Extraordinary Election

August 17, 2020August 17, 2020 Rob Williams

Connected TV (CTV) has the power to reach target audiences more efficiently, including voters who are considered highly persuadable, a recent study by sell-side advertising platform Magnite found. Read more…

StreamingNo Comments

Pandemic Speeds AVOD Growth Among Subscription-Weary Viewers: UM Worldwide’s Stimmel

June 9, 2020 Rob Williams

This month’s virtual IAB NewFronts will help to heighten interest in streaming video platforms that are ramping up their sales efforts and touting premium content to draw bigger audiences, Jon Stimmel, chief investment officer at advertising agency UM Worldwide, said in an interview with Beet.TV. Read more…

StreamingNo Comments

EMarketer: CTV media spending will soar 38% to $7B this year

November 5, 2019November 5, 2019 Rob Williams

Connected TV (CTV) media spending will surge 38% to $6.94 billion in the U.S. this year as advertisers work to reach audiences on streaming services like Hulu, Roku and YouTube. Read more…

Digital Advertising, Media & Communications, StreamingNo Comments

Burger King boosts ‘Call of Duty’ Twitch event with Grubhub delivery

November 5, 2019 Rob Williams

Burger King transformed one of its restaurants into a gaming hub for “Call of Duty: Modern Warfare,” the video game made by Activision Blizzard, in an event that was livestreamed on Twitch. Read more…

 

Delivery Apps, Restaurants, Streaming, Video GamesNo Comments

Spotify ad revenue jumps 29% as podcast listenership booms

October 29, 2019November 4, 2019 Rob Williams

Spotify reported a surprise profit as the streaming giant’s ad revenue rose 29% to $189 million in Q3 from a year earlier. Read more…

StreamingNo Comments

Subaru, Frito-Lay top ranking of 6-second ads on YouTube

August 21, 2019August 26, 2019 Rob Williams

Subaru, Frito-Lay, Eggo, Halls and Charmin had the most popular six-second ads on YouTube from July 2018 to July 2019. Read more…

StreamingNo Comments

Amazon quadruples digital ad spending to overtake Netflix, study finds

August 13, 2019August 13, 2019 Rob Williams

Amazon overtook Netflix as the top advertiser for video streaming services after quadrupling its digital media spending in the first half of 2019 from a year earlier. Read more….

Entertainment, StreamingNo Comments

Cord-cutting to jump 19% this year amid rising pay-TV bills, eMarketer forecasts

August 6, 2019August 7, 2019 Rob Williams

Cord-cutting among U.S. households will jump 19% this year as rising cable and satellite bills give consumers another reason to cancel service. Read more…

Media & Communications, StreamingNo Comments

Hollister taps Twitch, gaming influencers for experiential event

June 19, 2019June 19, 2019 Rob Williams

Teen retailer Hollister and video game giant Activision Blizzard on June 21 will host in-store events to celebrate the release of “Crash Team Racing Nitro-Fueled,” a game featuring characters from the popular “Crash Bandicoot” series. Read more…

 

Retail, StreamingNo Comments

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