The evolution of music journalism includes some hints about its future — whatever the medium. Read more…
Publishers faced with declining print revenue have sought to diversify their business models in ways to provide deeper connections among advertisers and readers. Read more…
Amnesty worked with Dutch agency Tosti Creative on the magazine, which was limited to 200 copies as part of a campaign for the “Don’t Look Away” petition. Read more…
Blind, an anonymous community app, surveyed tech employees to see how many would identify themselves as depressed.
- 38.78% answered with ‘True’ to a question asking if they were depressed.
- Amazon led the way with 43.4% of employees answering with ‘True,” Microsoft (with 41.58%) and Intel (with 38.86%).
- Apple had the lowest percentage of employees answering with 30.61%.
- The two other companies with the lowest percentage of employees answering with ‘False’ are Google (with 33.11%) and Cisco (with 34.69%).
The survey ran from Nov 20 through Nov 28, 2018, and was answered by 10,081 users of the Blind app. Users could only answer once.
|Company||True||False||Count||% True||% False|
Almost two-thirds (62 percent) of U.S. millennials (ages 18-34) would likely recommend a brand that has an exceptional social media presence — quick response times, informative, across multiple sites — even if they weren’t initially happy with their product or service, according to a survey by the Harris Poll on behalf of Telus International.
Other key findings:
43 percent of millennials said if a brand they purchase from does not have a social media page to provide feedback on, they would consider purchasing from a different brand that does.
72 percent of millennials said they would be more likely to be loyal to a brand that responds to feedback through social media over a brand that does not (compared with 47 percent of Americans ages 45 and older)
66 percent of millennials said their loyalty towards a brand would be impacted by how quickly they address their feedback through social media.
Verizon Communications Inc. cut the value of its AOL and Yahoo acquisitions by $4.6 billion in a public filing.
The write-down is another indication of heavy competition in digital advertising, which is dominated by Google and Facebook.
The move erased about half of the value of Oath, Verizon’s content business.
Oath’s brands include: AOL, Yahoo, HuffPost, TechCrunch, Flurry, Tumblr, Engadget, Autoblog, Makers, Kanvas, Build, Ryot and MSN.
Ad Verification Company Integral Ad Science Taps Former Yahoo Executive as CEO (The Wall Street Journal)
AOL Takes Over Majority of Microsoft’s Ad Business, Swaps Google Search For Bing (The Wall Street Journal)
Facebook’s yearly revenue growth fell dramatically to 16 percent in the third quarter, according to researcher. Its data include ad revenue from national marketers, not local advertisers and small- to medium-sized businesses.
“Facebook’s growth from national marketers is slowing, indicating that major brands are concerned with recent events there and are focusing on brand-safe environments,” James Fennessy, SMI CEO, said in a statement. “National marketers don’t have the same issues with platforms like Roku as we saw their revenues jump by 67 percent in Q3, albeit from a much smaller base.”
The overall digital market rose 14 percent in the third quarter from a year earlier, according to SMI.
Facebook’s ad revenue from national marketers was up 25 percent for the January to October period from a year earlier.
During that same timeframe (January to October) in 2017, Facebook grew ad revenue from national marketers by 41 percent from the prior year.
Facebook has maintained double-digit growth in ad revenue from national marketers. The growth rate has slowed each quarter in 2018. The overall digital market was up 14% YoY in Q3.
Source: Standard Media Index
Facebook Removes Data-Security App From Apple Store (The Wall Street Journal)
Facebook Bug Potentially Exposed Unshared Photos of Up 6.8 Million Users (The Wall Street Journal)
The National Enquirer’s parent company, American Media Inc., admitted it coordinated with the Trump campaign to make an illegal hush payment, federal prosecutors disclosed. The disclosure came the same day former Trump lawyer Michael Cohen was sentenced in federal court to three years in prison.
The double whammy of the Cohen conviction and the AMI admission gave ammo to Trump critics, but for now, it doesn’t really change the calculus of an impeachment. Read more…
Worldwide spending on augmented reality and virtual reality (AR/VR) is forecast to grow 68.8 percent from this year to about $20.4 billion in 2019, according to International Data Corporation.
The most popular commercial uses for AR/VR technology next year will be training ($1.8 billion), online retail showcasing ($558 million) and industrial maintenance ($413 million).
The industries that will spend the most on AR/VR next year are personal and consumer services ($1.6 billion), retail ($1.56 billion) and discrete manufacturing ($1.54 billion), IDC estimated.
The most popular uses of AR/VR technology next year will be virtual reality games ($4.0 billion), video/feature viewing ($2.0 billion), and augmented reality games ($616 million), IDC said.
The researcher estimated that worldwide spending on AR/VR products and services will see a five-year compound annual growth rate (CAGR) of 69.6 percent from 2017 to 2022.
The commercial sectors will lead growth in worldwide spending on AR/VR solutions with a combined share of overall spending rising from 64.5% in 2019 to more than 80 percent in 2022.
Ten industries are forecast to have AR/VR spending CAGRs of more than 100 percent on from 2017 to 2022, including state and local government (123.7 percent CAGR), resource industries (120.9 percent), and wholesale (120.9 percent).
Consumer spending on AR/VR will continue to be greater than any single industry ($7.2 billion in 2019) but will grow at a much slower pace (36.6% CAGR).
With a five-year CAGR of 119.2 percent, industrial maintenance spending will nearly overtake augmented reality gaming in 2022. Several other commercial use cases (lab and field, retail showcasing, anatomy diagnostics, and internal videography) are forecast to see CAGRs greater than 100% over the forecast period.
Type of Spending
Hardware will account for more than half of all AR/VR spending, followed by software and services, from 2017 to 2022. The largest category of hardware spending will be host devices, but AR viewers will make notable gains with a five-year CAGR of 128.3 percent.
AR software spending will make similar gains with a five-year CAGR of 121.8 percent, overtaking VR software by 2021.
Services spending will be bolstered by strong CAGRs for AR custom application development (133.0 percent), AR systems integration (130.4 percent), and AR consulting services (121.9 percent). The strong growth in AR hardware, software and services spending will push overall AR spending well ahead of VR spending by the end of the forecast.
The United States will deliver the largest AR/VR spending total in 2019 ($6.6 billion), followed by China ($6.0 billion). Japan ($1.76 billion) and Western Europe ($1.74 billion) will be the next two largest regions in 2019, but Western Europe will move into the third position in 2020.
The countries that will see the fastest growth in AR/VR spending from 2017 to 2022 are Canada (83.7 percent CAGR), the United States (77.1 percent) and China (76.2 percent). By the end of the forecast period, Canada is expected to become the fourth largest region for overall AR/VR spending.
Compound annual growth rate (CAGR) is a metric to smooth out the annual rate of change over a specified number of years as if the growth had happened steadily each year during that period.
Amazon’s growing advertising business is the next great disruptor for publishers that must contend with another digital rival. Read more…