Facebook’s yearly revenue growth fell dramatically to 16 percent in the third quarter, according to researcher Standard Media Index. Its data include ad revenue from national marketers, not local advertisers and small- to medium-sized businesses.
“Facebook’s growth from national marketers is slowing, indicating that major brands are concerned with recent events there and are focusing on brand-safe environments,” James Fennessy, SMI CEO, said in a statement. “National marketers don’t have the same issues with platforms like Roku as we saw their revenues jump by 67 percent in Q3, albeit from a much smaller base.”
The overall digital market rose 14 percent in the third quarter from a year earlier, according to SMI.
Facebook’s ad revenue from national marketers was up 25 percent for the January to October period from a year earlier.
During that same timeframe (January to October) in 2017, Facebook grew ad revenue from national marketers by 41 percent from the prior year.
Facebook has maintained double-digit growth in ad revenue from national marketers. The growth rate has slowed each quarter in 2018. The overall digital market was up 14% YoY in Q3.
|
2018 Quarter |
Yr. Change |
|
Q1 |
35% |
|
Q2 |
30% |
|
Q3 |
16% |
Source: Standard Media Index
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