Accenture bought CreativeDrive, a startup that leverages a network of on-premise studios and a tech platform to help brands automate the production of video, photography, CGI and augmented reality content. Read more…
Category: Advertising
Google not only controls how most of the world finds publishers’ digital content through its search engine, but it also runs much of the infrastructure that brings media buyers and sellers of ad space together. Read more…
Generation Z adults are slightly less likely than older Americans to trust brands, and are comparable to Generation X in showing a pronounced distrust of corporate America. Read more…
YouTube, Facebook, Snapchat and newcomer TikTok offer a breadth of video opportunities, but each has distinct user habits and requires unique strategies for capturing attention. Read more…
Amazon is testing clean room data technology that may help advertisers improve campaign measurement, AdExchanger reported, citing people familiar with the product. Read more…
Ad-tech firm Criteo saw click-through rates (CTRs) for in-app native advertising on MoPub, the Twitter-owned mobile monetization platform, that were four times greater than for banner ads. Read more…
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories. Read more…
WeQ Influencers, a marketing agency run by mobile advertising firm WeQ, formed a partnership with social video app TikTok to provide brands and app developers access to native ad campaigns that include TikTok influencers. Read more….
Location-based marketing firm inMarket acquired rival Thinknear as the geotargeting industry consolidates. Read now….
Procter & Gamble and Unilever are among the major advertisers involved in the launch of a group focused on making digital media safer for consumers and brands. Read more…