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Rob Williams – News, Research and Random Thoughts

News, Research and Random Thoughts

Category: Advertising

Accenture buys CreativeDrive to expand output of content for brands

August 17, 2020 Rob Williams

Accenture bought CreativeDrive, a startup that leverages a network of on-premise studios and a tech platform to help brands automate the production of video, photography, CGI and augmented reality content. Read more…

AdvertisingNo Comments

What Will Publishers Tell The Justice Dept. About Google?

January 20, 2020 Rob Williams

Google not only controls how most of the world finds publishers’ digital content through its search engine, but it also runs much of the infrastructure that brings media buyers and sellers of ad space together. Read more…

Advertising, Publishing, Search Ads, TechnologyNo Comments

In Brands We Trust, Gen Z Not So Much

January 15, 2020January 20, 2020 Rob Williams

Generation Z adults are slightly less likely than older Americans to trust brands, and are comparable to Generation X in showing a pronounced distrust of corporate America. Read more…

AdvertisingNo Comments

How to navigate social video’s growth spurt

October 30, 2019October 30, 2019 Rob Williams

YouTube, Facebook, Snapchat and newcomer TikTok offer a breadth of video opportunities, but each has distinct user habits and requires unique strategies for capturing attention. Read more…

Advertising, Digital Advertising, Mobile Video, Social MediaNo Comments

Report: Amazon tests data clean room to improve audience targeting

August 28, 2019September 9, 2019 Rob Williams

Amazon is testing clean room data technology that may help advertisers improve campaign measurement, AdExchanger reported, citing people familiar with the product. Read more…

Advertising, Data Privacy, Digital AdvertisingNo Comments

Criteo, MoPub see 90% jump in conversions with in-app native ads

August 28, 2019September 9, 2019 Rob Williams

Ad-tech firm Criteo saw click-through rates (CTRs) for in-app native advertising on MoPub, the Twitter-owned mobile monetization platform, that were four times greater than for banner ads. Read more…

Advertising, Mobile Ads, Mobile AppsNo Comments

Hero Cosmetics doubles down on TikTok after results dwarf Instagram’s

August 19, 2019August 20, 2019 Rob Williams

The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories. Read more…

Advertising, Media & Communications, Social Media, TechnologyNo Comments

WeQ teams with TikTok to boost influencer campaigns

August 16, 2019August 16, 2019 Rob Williams

WeQ Influencers, a marketing agency run by mobile advertising firm WeQ, formed a partnership with social video app TikTok to provide brands and app developers access to native ad campaigns that include TikTok influencers. Read more….

Advertising, Media & Communications, Social Media, TechnologyNo Comments

InMarket acquires Thinknear as location-based marketing industry consolidates

August 9, 2019August 13, 2019 Rob Williams

Location-based marketing firm inMarket acquired rival Thinknear as the geotargeting industry consolidates. Read now….

Advertising, Location-Based Marketing, Mobile AdsNo Comments

Procter & Gamble, Unilever help create ‘digital safety’ group

June 19, 2019June 19, 2019 Rob Williams

Procter & Gamble and Unilever are among the major advertisers involved in the launch of a group focused on making digital media safer for consumers and brands. Read more…

AdvertisingNo Comments

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