Google removed almost 600 Android apps from its Google Play app store and banned their developers from its ad monetization platforms. Read more…
Category: Mobile Apps
Snapchat, Twitch and Wish are the top-ranking apps among Generation Z, the world’s first demographic group to grow up on smartphones. Read more…
Burger King Germany launched a geotargeted campaign that builds on the publicity for horror movie “It Chapter Two” while taking aim at rival McDonald’s. Read more…
Ad-tech firm Criteo saw click-through rates (CTRs) for in-app native advertising on MoPub, the Twitter-owned mobile monetization platform, that were four times greater than for banner ads. Read more…
In-app ad impressions rose 26% in Q2 from a year earlier amid improvements to the quality of mobile ad inventory and transparency for media buyers. Read more….
Burger King is giving debt-laded customers a chance to pay down their student loans by placing food orders through its mobile app or mailing in an entry card by June 6. Read more….
Consumers are more likely to unlock their smartphones without having a specific app in mind, giving mobile carriers a big opportunity to get their attention with snackable mobile content. Read more…
Stock photo and audio company Shutterstock added an augmented reality (AR) feature to its iOS app to let customers view computer-generated images from its library against the wall of a room. Read more…
The number of fraudulent apps surged by 159% in 2018 from the prior year, according to marketing measurement firm DoubleVerify. Read more…
Waze is shifting focus to what it calls “destination-based marketing” from location-based ads to highlight how its social navigation app helps mobile marketers reach on-the-go consumers. Read more…
Further Reading
Retailers and restaurants can use all the marketing help that Waze and Google Maps can offer, considering the prevailing trends toward e-commerce — especially the massive growth in mobile shopping. U.S. retail m-commerce sales are forecast to surge 30% to $269 billion this year (and by another 26% to $338 billion in 2020) from $207 billion in 2018, researcher eMarketer estimated this week. Amazon will benefit the most from that growth, given the popularity of its shopping app and mobile website. The skyrocketing growth in m-commerce will be about seven times bigger than the predicted 4.4% gain in total U.S. retail sales to $3.8 trillion this year, per the National Retail Federation. But at least a healthy economy and rising wages are giving consumers more confidence to shop.
The shift to e-commerce will continue to disrupt the retail industry, although it’s too early to tell how those trends will affect Waze and Google Maps. As online sales including m-commerce grow to 25% of total U.S. retail sales by 2026 from 16% today, 75,000 store locations need to close, UBS retail analysts Jay Sole and Michael Lasser estimated this week. That figure doesn’t include restaurants, although the diminished number of retail locations and growth of time-saving food delivery services will lead to fewer occasions to eat out. The number of meals bought from restaurants has fallen 14% from the most recent peak in 1998 — when the average American ate out 286 times a year — to 245 times last year, per researcher NPD. Fortunately for the industry, meals delivered from restaurants and eaten at home rose 6% last year, NPD found.