Adobe Analytics published data about online sales during the Black Friday weekend.

Day Sales Yearly Gain
Cyber Monday $7.9 billion (biggest online shopping day of all time) 19.7 percent
Thanksgiving Day $3.7 billion 28 percent
Black Friday $6.2 billion 23.6 percent
Saturday and Sunday $6.4 billion 25 percent

Revenue from smartphone users rose 48.1 percent to $2.1 billion on Cyber Monday.

Mobile devices represented 51.4 percent of site traffic, including 43.6 percent from smartphones and 7.8 percent from tablets.

Mobile devices made up 34 percent of online sales, including 26.3 percent from smartphones and 7.7 percent from tablets.

Top sellers on Cyber Monday included the Nintendo Switch, Little Live Pets, Red Dead Redemption 2, LG TVs, drones (DJI, Air Hogs, Sky Viper), Dell laptops, FurReal Pets and Amazon Echo devices.

Black Friday had the best deals for TVs (prices down 18 percent) and computers (17.8 percent). On the Sunday before Cyber Monday, the best deals were for toys (prices cut 31.6 percent). Adobe forecast the biggest discounts for furniture and bedding (14 percent) to happen on Giving Tuesday.

Denver had the biggest shopping baskets since Thanksgiving with orders averaging $163, followed by $157 in San Francisco, $156 in New York, $156 in Portland and $154 in the Seattle/Tacoma area. The nationwide average rose 6.1 percent from a year earlier to $138, indicating shoppers are more comfortable buying more and bigger ticket items online, Adobe said in a statement.

Large retailers ($1 billion or more in annual e-commerce revenue) saw 6 percent higher conversion rates on smartphones, indicating their investments in improving the mobile shopping experience are paying off.

Social media didn’t help to drive revenue, with a 1.1 percent share of total sales on Cyber Monday, similar to past years. Direct website traffic drove the most revenue with a 25.3 percent share of sales (down 1.2 percent from the prior year), followed by paid search at 25.1 percent (up 7.4 percent), natural search at 18.8 percent (down 2.8 percent) and email at 24.2 percent (up 0.5 percent).

Sales Drivers

Source Share Trend
Direct website traffic  25.3 percent Down 1.2 percentage points
Paid search 25.1 percent Up 7.4 percentage points
Natural search 18.8 percent Down 2.8 percentage points
Email 24.2 percent Up 0.5 percentage points
Social media 1.1 percent Little changed

Source: Adobe Analytics

Technology companies that develop software, not hardware, had the highest employee turnover rate last year at 13.2 percent, according to a study by business-networking site LinkedIn.

The company evaluated turnover using job changes indicated by its users.

In the software industry, companies with the highest turnover rates were: computer games (15.5 percent), internet (14.9 percent), computer software (13.3 percent), IT and services (13 percent) and e-learning (11.6 percent).

The occupations in the software industry with the highest turnover were: user experience and designer (23.3 percent), data analyst (21.7 percent) and embedded software engineer (21.7 percent).

In the media and entertainment industries, companies with the highest turnover rates were: newspapers (13.3 percent), online media (13.2 percent), sports (13.2 percent), travel and tourism (13 percent) and motion picture and film (13 percent).

The occupations in the media and entertainment industries were: animator (25.6 percent), 3D artist (22.3 percent) and marketing specialist (19.8 percent). Most people who leave media and entertainment companies also leave the industry. Only 36 percent of job changers leave for another media and entertainment company. A big reason for turnover is the industry’s project-focused nature.

Source: LinkedIn

Source: LinkedIn


Amazon Advertising says about 80% of its customers use the e-commerce platform to discover new products or brands, citing “The 2018 Amazon Shopper Behavior Study” from CPC Strategy and Survata in February 2018.

Amazon’s share of the U.S. digital ad market is forecast to grow from 4.1 percent in 2018 to 7 percent in 2020, according to an estimate by researcher eMarketer.

Google and Facebook’s combined share of the U.S. digital ad market is forecast to decline from 57.7 percent in 2018 to 55.9 percent in 2020.

Company 2018 2020
Google 37.1% 35.1%
Facebook 20.6% 20.8%
Amazon 4.1% 7%

Source: eMarketer

34.2 percent of U.S. e-commerce marketers currently spend 10 percent to 25 percent of their digital ad budgets on Amazon, according to a September 2018 survey from Third Door Media.

80 percent plan to boost their ad spending on Amazon next year, and 19.5 percent plan to increase budgets by at least 50 percent.

Top Amazon Advertising Products Ranked by Marketers

Amazon Marketing Services 86.5%
Sponsored products 79.8%
Headline search ads 72.5%
Product display ads 66.8%
Amazon Media Group 58%
Amazon display ads (mobile/desktop) 55.4%
Both AMG and AMS 50.3%
Amazon image and text ads 45.6%
Amazon Advertising Platform 30.1%
Amazon in-stream video ads 21.2%
Kindle & Fire Tablet lock screen  13.5%
Fire TV home screen 10.9%

Source: Third Door Media

Source: Amazon Advertising