Technology companies that develop software, not hardware, had the highest employee turnover rate last year at 13.2 percent, according to a study by business-networking site LinkedIn.

The company evaluated turnover using job changes indicated by its users.

In the software industry, companies with the highest turnover rates were: computer games (15.5 percent), internet (14.9 percent), computer software (13.3 percent), IT and services (13 percent) and e-learning (11.6 percent).

The occupations in the software industry with the highest turnover were: user experience and designer (23.3 percent), data analyst (21.7 percent) and embedded software engineer (21.7 percent).

In the media and entertainment industries, companies with the highest turnover rates were: newspapers (13.3 percent), online media (13.2 percent), sports (13.2 percent), travel and tourism (13 percent) and motion picture and film (13 percent).

The occupations in the media and entertainment industries were: animator (25.6 percent), 3D artist (22.3 percent) and marketing specialist (19.8 percent). Most people who leave media and entertainment companies also leave the industry. Only 36 percent of job changers leave for another media and entertainment company. A big reason for turnover is the industry’s project-focused nature.

Source: LinkedIn

Source: LinkedIn

 

Amazon Advertising says about 80% of its customers use the e-commerce platform to discover new products or brands, citing “The 2018 Amazon Shopper Behavior Study” from CPC Strategy and Survata in February 2018.

Amazon’s share of the U.S. digital ad market is forecast to grow from 4.1 percent in 2018 to 7 percent in 2020, according to an estimate by researcher eMarketer.

Google and Facebook’s combined share of the U.S. digital ad market is forecast to decline from 57.7 percent in 2018 to 55.9 percent in 2020.

Company 2018 2020
Google 37.1% 35.1%
Facebook 20.6% 20.8%
Amazon 4.1% 7%

Source: eMarketer

34.2 percent of U.S. e-commerce marketers currently spend 10 percent to 25 percent of their digital ad budgets on Amazon, according to a September 2018 survey from Third Door Media.

80 percent plan to boost their ad spending on Amazon next year, and 19.5 percent plan to increase budgets by at least 50 percent.

Top Amazon Advertising Products Ranked by Marketers

Amazon Marketing Services 86.5%
Sponsored products 79.8%
Headline search ads 72.5%
Product display ads 66.8%
Amazon Media Group 58%
Amazon display ads (mobile/desktop) 55.4%
Both AMG and AMS 50.3%
Amazon image and text ads 45.6%
Amazon Advertising Platform 30.1%
Amazon in-stream video ads 21.2%
Kindle & Fire Tablet lock screen  13.5%
Fire TV home screen 10.9%

Source: Third Door Media

Source: Amazon Advertising