Amazon Advertising says about 80% of its customers use the e-commerce platform to discover new products or brands, citing “The 2018 Amazon Shopper Behavior Study” from CPC Strategy and Survata in February 2018.
Google and Facebook’s combined share of the U.S. digital ad market is forecast to decline from 57.7 percent in 2018 to 55.9 percent in 2020.
Company
2018
2020
Google
37.1%
35.1%
Facebook
20.6%
20.8%
Amazon
4.1%
7%
Source: eMarketer
34.2 percent of U.S. e-commerce marketers currently spend 10 percent to 25 percent of their digital ad budgets on Amazon, according to a September 2018 survey from Third Door Media.
80 percent plan to boost their ad spending on Amazon next year, and 19.5 percent plan to increase budgets by at least 50 percent.
Top Amazon Advertising Products Ranked by Marketers
