Adthena, the developer of artificial intelligence (AI) technology for internet search advertising, bought the paid search business of market researcher Kantar to expand its services. Read more…
Category: Search Ads
Publishers that complain about losing advertising revenue to Google can now support those claims with a new academic paper that argues the search giant has abused its power. Read more…
Google not only controls how most of the world finds publishers’ digital content through its search engine, but it also runs much of the infrastructure that brings media buyers and sellers of ad space together. Read more…
Google’s parent company Alphabet reported a 17% gain in ad revenue to a record $33.9 billion in Q3 from a year earlier. Read more…
Law enforcement officials from 48 U.S. states, the District of Columbia and Puerto Rico yesterday opened an antitrust investigation into Google’s advertising business, taking aim at the search giant’s key source of revenue. Read more…
Digital publishers lose 52% of revenue on average when readers set their web browsers to block cookies, the data files used to track the online activities of internet users, according to a study by internet search giant Google. Read more….
Google will remove the accelerated delivery of ads for search and shopping campaigns and shared budgets, making standard delivery the only option. Read more…
Google introduced support for app-ads.txt, the IAB Tech Lab’s anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network. Read more…
Digital publishers are showing a greater willingness to make readers pay for subscriptions as they cope with growing competition from well-funded tech companies, such as Facebook, Google and increasingly, Amazon. Read more….