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Rob Williams – News, Research and Random Thoughts

News, Research and Random Thoughts

Category: Search Ads

Adthena buys Kantar’s paid search business as marketing consolidation ramps up

January 21, 2021January 23, 2021 Rob Williams

Adthena, the developer of artificial intelligence (AI) technology for internet search advertising, bought the paid search business of market researcher Kantar to expand its services. Read more…

Search AdsNo Comments

How An Antitrust Case Against Google Might Affect Publishers

May 21, 2020May 26, 2020 Rob Williams

Publishers that complain about losing advertising revenue to Google can now support those claims with a new academic paper that argues the search giant has abused its power. Read more…

Programmatic Advertising, Publishing, Search AdsNo Comments

What Will Publishers Tell The Justice Dept. About Google?

January 20, 2020 Rob Williams

Google not only controls how most of the world finds publishers’ digital content through its search engine, but it also runs much of the infrastructure that brings media buyers and sellers of ad space together. Read more…

Advertising, Publishing, Search Ads, TechnologyNo Comments

Google ad sales climb 17% to record $33.9B on automated bidding muscle

October 29, 2019November 4, 2019 Rob Williams

Google’s parent company Alphabet reported a 17% gain in ad revenue to a record $33.9 billion in Q3 from a year earlier. Read more…

Search AdsNo Comments

Google targeted by state authorities in antitrust probe

September 10, 2019September 17, 2019 Rob Williams

Law enforcement officials from 48 U.S. states, the District of Columbia and Puerto Rico yesterday opened an antitrust investigation into Google’s advertising business, taking aim at the search giant’s key source of revenue. Read more…

Search AdsNo Comments

Google: Publishers Lose Half Of Ad Revenue From Cookie Blocking

August 23, 2019August 26, 2019 Rob Williams

Digital publishers lose 52% of revenue on average when readers set their web browsers to block cookies, the data files used to track the online activities of internet users, according to a study by internet search giant Google. Read more….

Digital Advertising, Publishing, Search AdsNo Comments

Google to wind down accelerated ad delivery in bid to bolster efficiency

August 20, 2019August 26, 2019 Rob Williams

Google will remove the accelerated delivery of ads for search and shopping campaigns and shared budgets, making standard delivery the only option. Read more…

Search AdsNo Comments

Google debuts app-ads.txt support to start blocking unauthorized ads this month

August 7, 2019August 8, 2019 Rob Williams

Google introduced support for app-ads.txt, the IAB Tech Lab’s anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network. Read more…

Mobile Ads, Search Ads, TechnologyNo Comments

Paid Subscriptions May Lead Digital Publishers To Profits

November 20, 2018November 20, 2018 Rob Williams

Digital publishers are showing a greater willingness to make readers pay for subscriptions as they cope with growing competition from well-funded tech companies, such as Facebook, Google and increasingly, Amazon. Read more….

Media & Communications, Search Ads, TechnologyNo Comments
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