Publishers that complain about losing advertising revenue to Google can now support those claims with a new academic paper that argues the search giant has abused its power. Read more…
Category: Publishing
Publishers typically receive about half of the money that brands spend on digital advertising after a chain of middlemen collect their fees, a recent study found. While the report may be maddening to cash-strapped publishers struggling with falling ad revenue, it does highlight the importance of direct ad sales in capturing a bigger portion of ad dollars. Read more…
Coronavirus misinformation is likely to become a bigger threat now that more U.S. cities and states are lifting lockdowns, which lets many businesses re-open and gets more people back to work. Read more…
Meredith Corp. is undertaking a companywide effort to contend with the coronavirus pandemic that has profoundly disrupted the operations of every publisher. Amid the dire worries about personal safety and the effects of the health crisis on the economy, the company is developing strategies for everything from advertising sales to the reopening of its offices as lockdowns gradually lift. Read more…
Google not only controls how most of the world finds publishers’ digital content through its search engine, but it also runs much of the infrastructure that brings media buyers and sellers of ad space together. Read more…
Publishers need to develop strategies to drive mobile readership and deliver eyeballs to advertisers. Those mobile strategies also need to include video content. Read more…
The creation of a daily newsletter for Apple News isn’t an earth-shattering development, but it is a sign the company is looking to build out the most popular news app on the iPhone. Read more…
Adobe’s framework is designed to let authors verify their content and help consumers feel more confident about the authenticity of news and information. Read more…
There is growing tension between newsroom employees and private-equity companies that are buying media properties and restructuring them to boost profits. But are private-equity firms any worse than any other kind of owner? Read more…
Declining print circulation and advertising sales have pushed embattled local newspapers to rely more heavily on reader revenue to support the operations. Read more…