Meredith Corp. is undertaking a companywide effort to contend with the coronavirus pandemic that has profoundly disrupted the operations of every publisher. Amid the dire worries about personal safety and the effects of the health crisis on the economy, the company is developing strategies for everything from advertising sales to the reopening of its offices as lockdowns gradually lift. Read more…
Category: Publishing
Google not only controls how most of the world finds publishers’ digital content through its search engine, but it also runs much of the infrastructure that brings media buyers and sellers of ad space together. Read more…
Publishers need to develop strategies to drive mobile readership and deliver eyeballs to advertisers. Those mobile strategies also need to include video content. Read more…
The creation of a daily newsletter for Apple News isn’t an earth-shattering development, but it is a sign the company is looking to build out the most popular news app on the iPhone. Read more…
Adobe’s framework is designed to let authors verify their content and help consumers feel more confident about the authenticity of news and information. Read more…
There is growing tension between newsroom employees and private-equity companies that are buying media properties and restructuring them to boost profits. But are private-equity firms any worse than any other kind of owner? Read more…
Declining print circulation and advertising sales have pushed embattled local newspapers to rely more heavily on reader revenue to support the operations. Read more…
Content, community and commerce are key elements in digital convergence. Publishers can develop digital-media strategies that emulate the best of social media and deliver audiences to advertisers. Read more…
California’s recently approved gig-work law aims to help contractors get full-time jobs, but seems awfully punitive for freelance writers. Gov. Gavin Newsom this month signed into law a controversial 6,700-word bill that restricts how companies use independent contractors. Read more…
Inc. last week broke new ground for a business magazine by putting a visibly pregnant CEO on its cover — a refreshing sight after Forbes magazine’s recent list of 100 “most innovative” American business leaders included only one woman. Read more…