AB InBev (ABI) is running a campaign on IGTV, Instagram’s video streaming platform, to reach craft beer fans who have avoided the company’s top brands like Budweiser and Bud Light. Read more…
Day: November 5, 2018
Twitter hired God-is Rivera, former director of inclusion and cultural resonance at ad agency VMLY&R, in a newly created role as global director of culture and community. Read more…
Adidas Originals over the weekend debuted an augmented reality (AR) feature at ComplexCon in Long Beach, California, that let attendees buy sought-after shoes such as the Dragon Ball Z collaboration. Read more…
Apple signaled disappointing demand for the budget-priced iPhone XR (starting price $749), telling its top assemblers Foxconn and Pegatron to halt plans for more production lines, sources said. Read more….
David Stockman, former director of the Office of Management and Budget during the Reagan administration, warned that a 40% stock-market plunge is coming. Read more…
Global video platform TikTok boosted its user base by about 30% to more than 130 million viewers since its owner Bytedance merged the app with lip-syncing app Musical.ly in early August, according to researcher Apptopia. TikTok’s worldwide downloads increased 20% and U.S. downloads rose 25% from the prior three-month period. Read more…