Businesses use a variety of methods to gather user reviews on mobile apps, including push notifications and social media, according to a survey from how-to website The Manifest. More than half (63%) of companies make changes to their apps based on suggestions posted in app stores. Read more…
Day: November 8, 2018
Smartphones were the dominant way to watch online video during Q2 2018 at 62%, up 9.8% from the second quarter last year. Read more here…
Short-form, six-second ads that have become more popular on social media and even broadcast TV get high marks for mobile viewership but pack little emotional punch, according to a study by media platform Teads and researcher Realeyes. Read more here…