Publishers that have struggled to adapt to competition from digital channels need to consider how commerce fits with the changing needs of audiences. Read more…
Day: November 29, 2018
Common technical standards for the industry may help publishers avoid duplicating their efforts. The money they save could be spent on creating original content. Read more…
Publishing has become a high-tech business, especially with smartphones boosting the consumption of online content in the past 10 years. Digital publishers depend on teams of tech workers to keep their websites and apps running smoothly. Read more…
‘BuzzFeed’ CEO Jonah Peretti caused a stir this week by suggesting his company could merge with other digital publishers to gain more bargaining power with Silicon Valley’s tech titans. Read more…
The newspaper’s marijuana vertical aims to funnel a target audience into a dedicated section of the website as part of an effort to boost digital subscriptions. That’s a smart strategy, considering pot advertising is highly regulated in every state where it’s legal. Read more…