Zulily is urging consumers in select markets to tweet to its @zulily Twitter account with the hashtag #zulilygiftsweepstakes. Read more…
Day: December 5, 2018
Burger King is rolling out a “Whopper Detour” stunt that relies on mobile geofencing to steer customers away from rival McDonald’s. Read more…
Apple has reportedly moved marketing staff from other projects to focus on boosting sales of the iPhone, while testing generous trade-in deals to spur demand during the crucial holiday buying season. Read more…
Fashion rental service Rent the Runway (RTR) partnered with Jonathan Van Ness, one of the stars of Netflix’s “Queer Eye,” on a social and charitable campaign, according to a statement shared with Mobile Marketer. Read more…
Google posted a video on YouTube to remind publishers about its policies against dangerous and derogatory content. Publishers may get blocked if they aren’t careful about what appears on their websites, such as unmoderated comments from users. Read more…
Global sales of smartphones to end users grew 1.4 percent to 389 million units in the third quarter from a year earlier, according to Gartner Inc.
Worldwide Top 5 Smartphone Sales to End Users by Vendor in 3Q18 (Thousands of Units)
| Vendor | 3Q18Units | 3Q18 Market Share (%) | 3Q17Units | 3Q17 Market Share (%) |
| Samsung | 73,360.1 | 18.9 | 85,605.3 | 22.3 |
| Huawei | 52,218.4 | 13.4 | 36,501.8 | 9.5 |
| Apple | 45,746.6 | 11.8 | 45,441.9 | 11.8 |
| Xiaomi | 33,219.7 | 8.5 | 26,853.2 | 7.0 |
| OPPO | 30,563.4 | 7.9 | 29,449.2 | 7.7 |
| Others | 153,960.0 | 39.6 | 159,742.0 | 41.6 |
| Total | 389,068.2 | 100.0 | 383,593.4 | 100.0 |
Source: Gartner (December 2018)