Miller Lite, Angry Orchard uncap AR-linked bottles

Angry Orchard, the brand of hard cider marketed by Samuel Adams brewer Boston Beer Co., this week debuted its Cider+Food app for Apple smartphones and tablets. Read more…

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The cider market grew 8.4% in 2018, exceeding the growth of spirits (+3.6%) and wine (+2.1%), according to Nielsen data shared at the CiderCon 2019 convention last month. The U.S. cider market last year reached more than $500 million in retail sales, or 10x the level of a decade ago, as the number of cideries grew to more than 900. Such a crowded market means that brands like Angry Orchard need to take extra steps to get noticed.

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