Instead of running a pricey TV spot, Frank’s asks viewers to tweet a chili pepper emoji and special hashtag during other brands’ ads. Read more…

CBS is selling 30-second commercials for $5.1 million to $5.3 million, Bloomberg reported, citing people familiar with the matter. The price is little changed from last year, when Comcast NBC sold ads for $5.24 million, according to researcher Kantar Media. The Super Bowl audience peaked in 2015, but the game is the most-watched TV event of the year. Last year’s audience fell to a nine-year low of 103.4 million viewers, but the game is still the biggest showcase for national ad campaigns.

Fox Sports and Twitter are working together to bring more soccer to the social network for the 2019 Women’s World Cup in France this summer. Read more…

The Women’s World Cup will provide a promotional platform for many global brands, especially in athletic wear. Adidas’s logo is the most frequently shared brand on social platforms, according to a ranking by Brandwatch, ahead of Nike, Puma and Under Armour. The Adidas logo can be seen in 6.5 million images shared on Twitter and Instagram each month.

 

Almost two-thirds (62 percent) of U.S. millennials (ages 18-34) would likely recommend a brand that has an exceptional social media presence — quick response times, informative, across multiple sites — even if they weren’t initially happy with their product or service, according to a survey by the Harris Poll on behalf of Telus International.

Other key findings:

43 percent of millennials said if a brand they purchase from does not have a social media page to provide feedback on, they would consider purchasing from a different brand that does.

72 percent of millennials said they would be more likely to be loyal to a brand that responds to feedback through social media over a brand that does not (compared with 47 percent of Americans ages 45 and older)

66 percent of millennials said their loyalty towards a brand would be impacted by how quickly they address their feedback through social media.