United Airlines attributed more than half (52%) of its YouTube sales conversions to the video-sharing platform’s direct-response (DR) ad format, while home-sharing pioneer Airbnb saw a 14% gain in bookings from its DR ads. Read more…
Category: Social Media
Facebook’s advertising revenue climbed 28% to $17.4 billion in Q3 from a year earlier, showing little sign that mounting criticism from lawmakers and regulatory agencies has impeded growth for the social media giant. Read more…
Goodwill of Central & Southern Indiana is running a social media campaign aimed at Gen Z shoppers that shows affordable yet unique clothes to buy secondhand. Read more…
Content, community and commerce are key elements in digital convergence. Publishers can develop digital-media strategies that emulate the best of social media and deliver audiences to advertisers. Read more…
Snapchat, Twitch and Wish are the top-ranking apps among Generation Z, the world’s first demographic group to grow up on smartphones. Read more…
YouTube, Facebook, Snapchat and newcomer TikTok offer a breadth of video opportunities, but each has distinct user habits and requires unique strategies for capturing attention. Read more…
Snap’s Q3 revenue grew 50% year-over-year as its image-messaging app Snapchat added users and the company released more software tools to entice advertisers. Read more…
Social video app TikTok removed about two dozen accounts that showed Islamic State propaganda including corpses paraded through streets, gun-toting militants and women who described themselves as “jihadist and proud.” Read more…
Fritos corn chips unveiled digital-only ads that mark the first creative campaign for the PepsiCo-owned snack since 1971. Read more…
Walmart introduced its first branded hashtag challenge on TikTok, the social video app with more than 500 million users worldwide. Read more…