From “Instagram Engagement Report” by HubSpot and Mention

  • 46.6% of Instagram users have fewer than 1,000 followers
  • 33.5% of users have from 1,000 to 10,000 followers
  • 9.8% of users have 10,000 to 50,000 followers
  • 2.7% of users have 50,000 to 100,000 followers
  • 5.5% of users have 100,000 to 1 million followers
  • 1.9% of users have more than 1 million followers, making them the “mega-influencers”


  • Video posts receive more than 2x more comments than other types of posts
  • The average Instagram post receives 100 comments
  • More than 80% of businesses consider engagement the most important metric (engagement is the number of interactions with a post, such as likes and comments. However, as Instagram has evolved and launched new products such as Stories and IGTV, engagement now can also mean the number of views, shares and direct messages.)
  • 80% of Instagram users follow a business account
  • The average Instagram post receives 5,963 likes, a figure skewed by highly influential users. The median number of likes for an Instagram post is 100, suggesting 50% of users receive fewer than 100 likes for the average post
  • Tagging more than 5 users in a post doesn’t increase engagement rates
  • The average Instagram post has 1.01 hashtags
  • 7 out of 10 hashtags on Instagram are branded
  • The percentage of posts without a hashtag fell to 40% from 72% last year
  • The best time to post is 9 a.m. to 11 a.m. EST

Most Used Hashtags on Instagram

#love, #fashion, #instagood, #repost, #photooftheday, #style, #photography, #beautiful, #beauty, #makeup, #picoftheday, #art, #travel, #instagram, #ootd, #fitness, #model, #happy, #cute

Most Engaging Hashtags on Instagram

#9gag, #WorldCup, #space, #Football, #science, #soccer, #Regram, #Nike, #cricket, #ad, #jeffreestarcosmettics, #S, #Paris, #regram, #universe, #worldcup, #TBT, #earth, #Be

Most Engaged Tagged Users

@GarethBale11, @EASPORTSF…, @hhgarcia41, @bryant, @NASAhubble, @jimmy_rich, @SergioRamos, @directedbystro, @twan

5 Reasons Micro-Influencers Are More Effective for Brands

  1. They have smaller, more targeted audiences
  2. They’re more credible and authentic
  3. They don’t play hard to get
  4. They are more cost effective than big-name influencers
  5. They deliver higher engagement and more drive more conversions

Micro-influencers have 10,000 to 50,000 followers

Twitter for the first time reported monetizable daily active usage (mDAU) in its quarterly earnings report to show how its audience is linked to growing revenue. The social network said mDAU grew 1.6% to 126 million in Q4 2018 from the prior quarter and 9% from a year earlier. Read more…

Additional Reading:

Twitter is among the companies that will have to contend with growing competition from Amazon, the biggest disruptor in the digital ad market. The e-commerce giant’s fledgling ad business reported a 95% surge in revenue to $3.4 billion in Q4, easily dwarfing Twitter’s $791 million. Amazon is a newcomer to the digital ad market, but is already getting some of the blame for lost revenue among ad agencies. Its power to help brands in direct-to-consumer marketing means they have less need for media agencies. “The combination of consumer packaged goods and North America for us points to the rise of Amazon more than anything else, offering a brand new channel for brands to connect directly to consumers,” Mirabaud analyst Neil Campling said in a note cited by Bloomberg.


Facebook this month will add a feature to its app and website that lets users see how their contact information is used for ad targeting. Read more…

Other reading:

Germany to restrict Facebook’s data gathering activities

How Facebook’s Tiny China Sales Floor Helps Generate Big Ad Money

Delay, Deny, and Deal Flow: Two New York Times Reporters Cash in on Seven-Figure Facebook Opus

Happy Birthday, Facebook! 15 years today — and what a rollercoaster it has been. We created a friendship anniversary video for Mark Zuckerberg to mark the day.