About 60% of Instagram users have followed a new brand on the image-sharing app after seeing an appealing ad in its vertical feed or in Stories, a study found. Read more…
Category: Social Media
Papa John’s pizza boosted ad awareness 6% among its customers with an augmented reality (AR) lens on Snapchat last Valentine’s Day. Read more…
Hashtag challenges are one way to boost awareness with the app’s younger audience ahead of Black Friday and Cyber Monday. Read more…
Facebook introduced software that aims to let people better control the information gathered about their online activities outside of the social network’s ecosystem. Read more…
Twitter unveiled a video ad-bidding option that could bolster the use of short-form video on the platform. Read more….
While Ford saw most dealer visits among both Snapchat users and non-users in the Midwest, users of the app visited Honda more often in Western states, Nissan in Southern states and Jeep in the Northeast region. Read more…
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories. Read more…
WeQ Influencers, a marketing agency run by mobile advertising firm WeQ, formed a partnership with social video app TikTok to provide brands and app developers access to native ad campaigns that include TikTok influencers. Read more….
Social content and experiential events around sports fit into the denim pioneer’s broader strategy to find “center of culture” moments. Read more…
Facebook for the first time plans to test paid subscriptions to on-demand shows streamed through its Watch video hub. Read more…