McDonald’s boosted store traffic by 23% — or 540,000 incremental visits — with a social influencer campaign aimed at raising awareness of its Halloween-themed sweepstakes. Read more…
Category: Social Media
Twitter will stop using third-party data sources in its ad-buying system, and apologized for using people’s personal information for advertising purposes without their consent. Read more…
Chipotle Mexican Grill reported record results for its campaign on TikTok, the fast-growing social video app, to celebrate National Avocado Day. Read more…
Twitter, the social network whose user base grew 14% to 139 million users in Q2, merged its agency development and application program interface (API) solutions department to help advertisers publish and hone their campaigns. Read more…
ByteDance, the Chinese parent company of the TikTok social video app, on Monday said it will make a smartphone after a deal with device maker Smartisan Technology. Read more…
Facebook reported a 28% revenue gain to $16.9 billion in Q2 from a year earlier, as the social media giant shook off negative headlines and a record-setting fine for its data-sharing practices. Read more…
Instagram influencers have seen their engagement rates hover near all-time lows as the Facebook-owned app becomes over-crowded with sponsored posts. Read more….
Nearly 80% of viewers said they want more episodes that show how influencers create videos. Read more….
The majority of social media users looking for product information prefer posts from other consumers, with 51% of survey respondents saying they trust user images because they’re more authentic and trustworthy than brand-owned creative. Read more….
Further Reading:
Consumer Trust: Usage and attitudes about user-generated visual content
Facebook is developing a voice-powered virtual assistant similar to Apple’s Siri, Amazon Alexa and Google Assistant. Read more…
Further Reading
Tech companies also are experimenting with monetization strategies that extend beyond the initial purchase of a smart speaker. Amazon likely sells its smart speakers at a loss, according to product teardowns by ABI Research, which estimated the second-generation Echo Dot that sells for $29 has about $31 in parts. But those devices give the e-commerce giant a foothold in the connected-home market and help to support Amazon Prime, the subscription service that costs $119 a year for streaming video, a limited package of streaming music and no-fee two-day shipping on most products. People who have an Echo in their home spend about $1,700 a year on Amazon, or 66% more than the average Amazon customer, per Consumer Intelligence Research Partners.