The company’s restructuring renewed speculation that Wintour, the publishing giant’s artistic director and “Vogue” EIC, would leave Condé Nast. Read more…
Category: Media & Communications
Common technical standards for the industry may help publishers avoid duplicating their efforts. The money they save could be spent on creating original content. Read more…
‘BuzzFeed’ CEO Jonah Peretti caused a stir this week by suggesting his company could merge with other digital publishers to gain more bargaining power with Silicon Valley’s tech titans. Read more…
The newspaper’s marijuana vertical aims to funnel a target audience into a dedicated section of the website as part of an effort to boost digital subscriptions. That’s a smart strategy, considering pot advertising is highly regulated in every state where it’s legal. Read more…
Instagram is cracking down on users who use software to artificially increase their followers, likes and comments on their posts. Read more…
Travel + Leisure magazine began airing a short-form series called “Locals” on IGTV, the video-sharing and streaming app that Instagram started in June. Read more…
Digital publishers are showing a greater willingness to make readers pay for subscriptions as they cope with growing competition from well-funded tech companies, such as Facebook, Google and increasingly, Amazon. Read more….
About three fourths (73%) of news consumers trust at least one local TV news brand in their market, ahead of other news sources that weren’t disclosed in a survey by market-research firm SmithGeiger for Hearst Television.
The researcher conducted 2,069 online interviews with media consumers among eight Hearst television markets.
The global mobile market is set to expanded at a five-year compound annual growth of 1.2 percent through 2022, driven by increased mobile data usage and expanding M2M applications that offset declines in spending on mobile voice and messaging services, according to researcher IDC. Worldwide spending on telecom and pay-TV services will rise by 0.6 percent in 2018.
Mergers and acquisitions in the public relations industry are likely to be frequent in the next few years as publicity firms with digital know-how find buyers. Almost all (92 percent) of respondents to a recent survey of independent PR firms said they have been approached by a potential buyer in the past two years, while more than half of firms (54 percent) said it was “likely” or “very likely” that they would sell by 2021, according to law firm Davis & Gilbert.