Amazon is testing clean room data technology that may help advertisers improve campaign measurement, AdExchanger reported, citing people familiar with the product. Read more…
Day: August 28, 2019
Android is gaining on iOS in mobile gaming with rising in-app spending and lower acquisition costs, according to a report by mobile app marketer Liftoff and mobile attribution firm AppsFlyer. Read more…
Ad-tech firm Criteo saw click-through rates (CTRs) for in-app native advertising on MoPub, the Twitter-owned mobile monetization platform, that were four times greater than for banner ads. Read more…