Percentage of Streaming Viewers Who Use Another Subscriber’s Account
| Group (Birth Years*) / Service | Netflix | Amazon Prime Video | Hulu |
| Millennials (1981-1996) | 18.1% | 17.7% | 20.0% |
| Generation X (1965-1980) | 8.9% | 12.7% | 16.7% |
| Baby Boomers (1946-1964) | 10.9% | 19.5% | 17.8% |
| Total | 15% | 16.5% | 19.2% |
Source: CordCutters.com survey of 1,127 people using Amazon’s Mechanical Turk; 50.9 percent of survey participants were men, and 49.1 percent were women. Participants ranged in age from 18 to 81 with a mean of 37 and a standard deviation of 11.9. Respondents were disqualified from the survey if they didn’t use a video streaming service.
*Birth years from Pew Research Center.