Study: Millennials most likely to mooch streaming video

Percentage of Streaming Viewers Who Use Another Subscriber’s Account

Group (Birth Years*) / Service Netflix Amazon Prime Video Hulu
Millennials (1981-1996) 18.1% 17.7% 20.0%
Generation X (1965-1980) 8.9% 12.7% 16.7%
Baby Boomers (1946-1964) 10.9% 19.5% 17.8%
Total 15% 16.5% 19.2%

Source: survey of 1,127 people using Amazon’s Mechanical Turk; 50.9 percent of survey participants were men, and 49.1 percent were women. Participants ranged in age from 18 to 81 with a mean of 37 and a standard deviation of 11.9. Respondents were disqualified from the survey if they didn’t use a video streaming service.

*Birth years from Pew Research Center.

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