Shoe retailer DSW kicked off a mobile web campaign for the holiday shopping rush that’s powered by an interactive augmented reality (AR) “smile meter” for customers to unlock discounts. Read more…
Category: Mobile Ads
Google announced that its “stories” format for accelerated mobile pages (AMP) is now available for all websites that use Google Ad Manager. Read more…
Short-form, six-second ads that have become more popular on social media and even broadcast TV get high marks for mobile viewership but pack little emotional punch, according to a study by media platform Teads and researcher Realeyes. Read more here…