The global mobile market is set to expanded at a five-year compound annual growth of 1.2 percent through 2022, driven by increased mobile data usage and expanding M2M applications that offset declines in spending on mobile voice and messaging services, according to researcher IDC. Worldwide spending on telecom and pay-TV services will rise by 0.6 percent in 2018.
Millennial homeowners ranked “new landscaping” as their top priority for renovations, more than kitchens and bathrooms, as outdoor entertaining and sharing pictures on social media are key activities. About one-third of the group ranked the backyard as the top choice of what to look for when buying a new home, according to image-pinning site Pinterest and Chase Home Lending.
Mergers and acquisitions in the public relations industry are likely to be frequent in the next few years as publicity firms with digital know-how find buyers. Almost all (92 percent) of respondents to a recent survey of independent PR firms said they have been approached by a potential buyer in the past two years, while more than half of firms (54 percent) said it was “likely” or “very likely” that they would sell by 2021, according to law firm Davis & Gilbert.
The portion of online shoppers who sign up for retailer loyalty programs has fallen 25 percentage points to 58 percent this year from 83 percent last year, according to a study by researcher CFI Group. About 40 percent of customers who refrain from signing up for loyalty programs said being a member isn’t worth the time, money or effort.
“Exit polls found that voters cared strongly about healthcare with 41% of respondents reporting that it was the biggest factor to influence their vote. This was followed by 23% stating that it was immigration and 21% noting that it was the economy. If the economy was a bigger factor — as it has been historically — the ‘Blue ripple’ might not have succeeded.” – Michelle Mayer, U.S. economist, Bank of America Merrill Lynch
Smartphones top the holiday wish lists of Americans this year, according to a survey by Gazelle, an online marketplace for used electronic devices. The most wished-for devices this holiday season are: a Samsung Galaxy smartphone (requested by 23% of people who most want electronics as gifts), an Apple iPhone (22%), an Apple Watch (17%), an Apple iPad (16%) and a MacBook (14%), the survey found.
The U.S. non-chocolate candy market, consisting of sugary and fruity candies such as licorice, gelatin-based gummies, and taffy, among others, is forecast to grow more than 2% a year from 2018 to 2023, according to researcher Packaged Facts. Concerns about sugar consumption among health-conscious shoppers has been a key challenge for the candy industry.
A majority of “Gen Food,” a cross-generational group of baby boomers, Generation X, millennials and Generation Z, sees food as an important part of their value and belief system, with 35% saying that food actually defines who they are and what they believe, according to a survey by public relations firm FleishmanHillard.
More than three fourths (78%) of consumers have taken action to address food issues important to them, with reducing food waste emerging as their top priority, the survey found.