Deloitte: Consumer cellular survey

The percentage of cellular subscribers who have unlimited data plans rose to 37 percent in 2018 from 25 percent in 2017, according to a Deloitte survey of mobile subscribers.

60 percent of respondents said 5G is now “important” to them, according to Deloitte.

80 percent of respondents who use their smartphones to watch video content weekly said 5G is important to them.

73 percent of U.S. consumers said they were concerned about sharing their personal data online and the potential for identify [sic] theft, according to Deloitte.

69 percent said they believe companies aren’t doing everything they can to protect consumers’ personal data.

73 percent said they would be more comfortable sharing their data if they had some visibility and control.

About two-thirds of respondents use a voice assistant on their smartphones—a 20 percent increase from a year earlier.

Smart speakers are the most prominent platform for digital assistants: 69 percent of respondents use them weekly and 47 percent daily.

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