Instagram engagement stats

From “Instagram Engagement Report” by HubSpot and Mention

  • 46.6% of Instagram users have fewer than 1,000 followers
  • 33.5% of users have from 1,000 to 10,000 followers
  • 9.8% of users have 10,000 to 50,000 followers
  • 2.7% of users have 50,000 to 100,000 followers
  • 5.5% of users have 100,000 to 1 million followers
  • 1.9% of users have more than 1 million followers, making them the “mega-influencers”


  • Video posts receive more than 2x more comments than other types of posts
  • The average Instagram post receives 100 comments
  • More than 80% of businesses consider engagement the most important metric (engagement is the number of interactions with a post, such as likes and comments. However, as Instagram has evolved and launched new products such as Stories and IGTV, engagement now can also mean the number of views, shares and direct messages.)
  • 80% of Instagram users follow a business account
  • The average Instagram post receives 5,963 likes, a figure skewed by highly influential users. The median number of likes for an Instagram post is 100, suggesting 50% of users receive fewer than 100 likes for the average post
  • Tagging more than 5 users in a post doesn’t increase engagement rates
  • The average Instagram post has 1.01 hashtags
  • 7 out of 10 hashtags on Instagram are branded
  • The percentage of posts without a hashtag fell to 40% from 72% last year
  • The best time to post is 9 a.m. to 11 a.m. EST

Most Used Hashtags on Instagram

#love, #fashion, #instagood, #repost, #photooftheday, #style, #photography, #beautiful, #beauty, #makeup, #picoftheday, #art, #travel, #instagram, #ootd, #fitness, #model, #happy, #cute

Most Engaging Hashtags on Instagram

#9gag, #WorldCup, #space, #Football, #science, #soccer, #Regram, #Nike, #cricket, #ad, #jeffreestarcosmettics, #S, #Paris, #regram, #universe, #worldcup, #TBT, #earth, #Be

Most Engaged Tagged Users

@GarethBale11, @EASPORTSF…, @hhgarcia41, @bryant, @NASAhubble, @jimmy_rich, @SergioRamos, @directedbystro, @twan

5 Reasons Micro-Influencers Are More Effective for Brands

  1. They have smaller, more targeted audiences
  2. They’re more credible and authentic
  3. They don’t play hard to get
  4. They are more cost effective than big-name influencers
  5. They deliver higher engagement and more drive more conversions

Micro-influencers have 10,000 to 50,000 followers

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