Krispy Kreme this week will introduce nationwide delivery with a social media campaign that offers free doughnuts to hospitals that deliver babies on Leap Day. Read more…
Google is a better driver of e-commerce sales and traffic than social networks Facebook and Instagram because the search giant reaches consumers who are more intent on making a purchase. Read more…
Google removed almost 600 Android apps from its Google Play app store and banned their developers from its ad monetization platforms. Read more…
Jameson Irish Whiskey kicked off its national St. Patrick’s Day promotion with a Twitter challenge that asks people to vote for their favorite bar for a chance to win a party on March 17. Read more…
Google not only controls how most of the world finds publishers’ digital content through its search engine, but it also runs much of the infrastructure that brings media buyers and sellers of ad space together. Read more…
Facebook scrapped a controversial plan to sell ads in WhatsApp, the messaging app with more than 1.5 billion users worldwide. Read more…
Harvard University law professor Lawrence Lessig this week sued The New York Times for “clickbait defamation,” accusing the newspaper of hurting his reputation with an inflammatory headline and lead sentence in a story that mentioned sex offender Jeffrey Epstein. Read more…
Generation Z adults are slightly less likely than older Americans to trust brands, and are comparable to Generation X in showing a pronounced distrust of corporate America. Read more…
Marc Jacobs, Michael Kors, Adidas and Oscar De La Renta are among the 18 brands offering products to buy directly through Instagram. Read more…
Publishers need to develop strategies to drive mobile readership and deliver eyeballs to advertisers. Those mobile strategies also need to include video content. Read more…