Short-form, six-second ads that have become more popular on social media and even broadcast TV get high marks for mobile viewership but pack little emotional punch, according to a study by media platform Teads and researcher Realeyes. Read more here…
Wireless media and entertainment will grow into a $3 trillion market over the next decade, with 5G networks making up about $1.3 trillion of that revenue, according to a study commissioned by Intel. Download the report here…
The event showcases Alphabet’s growing interest in health and technology. Read more…
Auto brand Dodge announced a multichannel campaign for the holiday season that includes a video series on digital and social channels including YouTube, Facebook, Twitter and Instagram, according to a company press release. Read more….
Market research firm Strategy Analytics published a report showing a sales decline of 360 million smartphones in the third quarter from a year earlier, equal to an 8 percent dip. Read more…
Social platforms delivered 20% to 50% of the combined media value generated for NBA sponsors during the 2017-18 season, according to researcher Nielsen. Read more….
AB InBev (ABI) is running a campaign on IGTV, Instagram’s video streaming platform, to reach craft beer fans who have avoided the company’s top brands like Budweiser and Bud Light. Read more…
Twitter hired God-is Rivera, former director of inclusion and cultural resonance at ad agency VMLY&R, in a newly created role as global director of culture and community. Read more…
Adidas Originals over the weekend debuted an augmented reality (AR) feature at ComplexCon in Long Beach, California, that let attendees buy sought-after shoes such as the Dragon Ball Z collaboration. Read more…